Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. The trick to making this work is efficiency. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120