Onalytica B2B

MARCH 22, 2017

UK audiences now switch channels 150 times a day and check their phone 21 times an hour. This decrease in accessibility makes them far less influential with their audience, and it’s something influencers themselves are constantly battling with.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

SEPTEMBER 12, 2017

Who are your audience influenced by? The audience forms one of the three corner stones of a successful influencer marketing strategy – brand, audience and the influencer. So with this said, the audience must be at the heart of this identification piece. Why are influencers so important? Influencer Persona types.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Social Media Today.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 31, 2017

I found that creating customer-focused content attracted the right kind of audience we wanted to reach. Casper’s Van Winkles: I love how it shows that you can take the interests of your audience further than you think. Connect with me on LinkedIn , Twitter , or email me on michael@marketinginsidergroup.com.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

OCTOBER 30, 2018

DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE? YOU HAVE SPOKEN ABOUT THE IMPORTANCE FOR B2SMB BRANDS TO BUILD AN AUDIENCE. Let’s take a step back and think about why is it important for brands to build an audience. It’s really about how do we serve this audience? And who is in that audience?

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 20, 2017

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers. On the other side of the coin, we have LinkedIn.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be. TOP TRACKS DISCUSSED IN THE RUN UP TO THE CONFERENCE.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JULY 15, 2015

This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise. LinkedIn Marketing. Social Media Today. Demandbase. JasonMillerCA. Jason A Miller. rickwhittington. Rick Whittington.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

JANUARY 18, 2017

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. ” Piyush Charkha – Audience Development at MarTech Advisor. LinkedIn Marketing. REVOLVE Conference. rgaventures. R/GA Ventures. LinkedInMktg. Workfront_Inc. BrandQuarterly.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 27, 2017

We know where our target audience are being influenced , so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

JULY 16, 2018

He then initiated a fun interactive quiz about influencer marketing, where the audience logged in on their phones to take part. The questions included facts such as: “According to Buzzsumo, how much has social sharing of online articles decreased by since 2015? These individual influencers will resonate with different audiences.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129