As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. Meta saw 16.6% Meta saw 16.6%
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