Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 86% of video marketers say video has increased website traffic. 86% of video marketers say video has increased website traffic. 93% say it’s an integral part of their strategy. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. Without distribution, it can’t deliver traffic.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Only B2B

MAY 28, 2021

Before proceeding further let me answer, why you should target LinkedIn For B2B List Building. . LinkedIn has over 620 Million professional users. Maximum Target Audience . LinkedIn is the best tool to reach the right decision makers, increase website traffic, brand awareness, and most importantly generating leads.

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Visuals add high value to your social media profiles.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Social media analytics can provide deep insights into online behavior. A deep dive into the data can even reveal which offline publications they read since many magazines, newspapers, and other print media have social media fan pages.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Thought leadership describes an approach in content marketing that involves tapping into your internal talent, passion, and expertise to answer the most burning questions of your target audience, relative to a specific topic.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. In this post, we’re taking a look at how to create video content that will benefit both you and your audience. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Sharpspring

FEBRUARY 19, 2020

The Digital Age has presented businesses with an ever-growing number of online marketing opportunities in the form of social media platforms. These days, there is a social media channel designed for just about everyone. Crafting Your Social Media Channel Strategy. Where do they live?

Social Media 66

Social Media Advertising Channels Media Marketing Automation Services 66

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. LinkedIn ) 97% of marketers who use ABM say it delivers a higher ROI than other marketing activities. KO Marketing ) 80% of marketers intend to increase their ABM budget.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Marketing Insider Group

JULY 30, 2015

Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. A lot of companies want to avoid the “ready, fire, aim” approach to social media.

Social Media 100

Social Media Webinar Metrics Media Buyer Personas 100

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

BenchmarkONE

JULY 2, 2019

Social media is constantly evolving. With 7 out of 10 adults on Facebook, 8 out of 10 on YouTube, and 6 out of 10 on Instagram, there’s a good chance your audience is already active (and possibly posting cat pics) on social media. Before you dive into a social campaign, it’s important to start with a goal.

Social Media 89

Social Media Social Marketing Effectiveness Media 89

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

KoMarketing Associates

APRIL 7, 2021

Focus on customer experience [and audience engagement]. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Just to give you another example of why the customer experience is so critical, look to audience engagement rates. In other words, use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. An example of a realistic goal would be to increase your traffic by 15%.

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Why a social media strategy? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Why a social media strategy? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Why do you need a Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

SalesGrape

NOVEMBER 19, 2023

Identifying Target Audiences and Building Effective Buyer Personas for Pharmaceutical Companies To overcome these challenges, pharmaceutical companies need a deep understanding of their target audiences. One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

PureB2B

MARCH 21, 2019

With over 3 billion people using social media globally, it’s safe to say that certain social platforms can be a gold mine for your lead generation efforts. Becoming a well-rounded B2B marketer means conquering your way through social media. Wrong Metrics for Social Media ROI.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69

Golden Spiral

APRIL 2, 2019

If your B2B tech company is on social media, you probably have realized one thing: getting started is easy — growing your presence is hard. You are rivals of the fleeting attention spans of your target audiences as they scroll through content from friends, family, and brands. Well, nothing in marketing is really all that simple.)

Social Media 63

Social Media Media B2B Linkedin 63

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Only B2B

DECEMBER 29, 2022

Gain the confidence of your audience. Your audience is passively nurtured by it. LinkedIn and cold calling are still effective B2B marketing strategies. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions. Social selling is a long-term endeavour.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Lake One

OCTOBER 26, 2023

Inbound generally focuses on buyer personas creates content and motions to capture demand from buyer personas looking for solutions to a pain identified in buyer persona research. They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. As a thank you.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Buyer personas are semi-fictional descriptions of the individuals who work at the ICP/businesses that would benefit from your solutions.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MARCH 18, 2024

Understanding who your target audience is and creating buyer personas ( here’s our free template to help you get started) are essential to finding an ideal customer acquisition platform. Are they primarily on Facebook, LinkedIn, or Instagram? What organic traffic can you get on these platforms?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. An example of a realistic goal would be to increase your traffic by 15%.

Planning 52

Planning Social Media Marketing Plans Social Marketing 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. You can reach larger audiences for a lot less money, and send an email in the right moment to the right people. . Once you do the research, the best you can do next is to create one or several customer personas.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174