Digital B2B Marketing

OCTOBER 15, 2013

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Here are options to distribute your content directly to someone else’s audience.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

MAY 25, 2011

Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. everyone has the potential to reach a large audience. Individuals and small companies can create and reach large audiences. Email Marketing and Facebook Marketing are About Developing Audiences. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Meeting the needs of an audience that is hesitant to register and engage directly will require B2B marketers to redefine a marketing contact and restructuring their marketing automation around a new channel-agnostic contact.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Meeting the needs of an audience that is hesitant to register and engage directly will require B2B marketers to redefine a marketing contact and restructuring their marketing automation around a new channel-agnostic contact.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Beyond the unscientific nature of the two surveys, they are different audiences.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

JUNE 11, 2012

Done well, it can make you a recognized resources for news and information and keep you in front of your audience. When you just curate other people’s content, your audience doesn’t learn anything about your thinking. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. You know millions of people saw your content. Your SEO program didn’t make then read it.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

JUNE 1, 2011

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn. Yet this is exactly what social media marketers do every day.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. Good is no longer good enough.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

FEBRUARY 13, 2012

Today, this change is often wrapped up in discussions of technology, buying media based on audiences (instead of sites), optimization algorithms and new skill sets. If so, I would love to connect with you on LinkedIn. In reality, the change is far bigger.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

For TV, the input might be GRPs by target audience and DMA. The hub and spoke social media model, with an owned media property at the center, can capture granular audience data from the hub isn’t more broadly available in social media. Social media does not have a similar measurement today.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Reaching the Audience Email. Don’t believe me?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

APRIL 20, 2016

Reaching everyone in large organizations like IBM, Ford or Citibank, when you only care about a very specific audience, can become expensive, particularly with CPMs from account-based advertising providers that often start close to $20. How do companies like LinkedIn and Facebook know where we work? Onboarding Offline Databases.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. The analyst’s conclusion? Sell Twitter. My conclusion? (If Well, maybe not.).

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

FEBRUARY 16, 2015

If a publication can target your audience, you are likely one of dozens of marketers trying to offer up your content to their audience. Content focusing on the challenges or needs of one audience can’t be used effectively with other audiences that don’t share the same challenge. Often, the answer is “no.”

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JULY 19, 2012

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. But how do you evaluate new potential publishers you are not familiar with?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

JUNE 18, 2014

Despite the outrage over cookies, tracking and privacy, much of the data driving the industry to this future of highly relevant advertising looks like someone wearing a blindfold threw a few hundred darts at a board of potential audience segments. I did just that and this is what I found. Does BlueKai Know Where I Live?

Online Marketing 100

Online Marketing Paid Search Agency Advertisements Advertising 100

Digital B2B Marketing

MARCH 27, 2011

“Likes&# and “follows&# build an audience, but marketers want more. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. of all US online display dollars, according to eMarketer. However, 21.6%

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 24, 2011

For marketers that embrace putting the audience first, the solution is easy. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. Ask for the absolute minimum information you need.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 15, 2011

So what are marketers doing today that lacks respect and upsets their audience ? Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. No marketer wants their targets’ ire aimed at their own marketing.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

Favor large format and intrusive units that capture low quality, accidental, clicks and upset your audience. You now have a campaign created for the minority that respond (by definition not a cross section of your target audience) and not optimized for its purpose : creating or changing brand perception.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 1, 2011

Also, content downloads and interactions are a good indication that you are reaching an audience that is interested in your category and what you are offering. For example, a site with high audience quality measures (bottom right box) is reaching the right audience. If the audience isn’t responsive, look at the placement.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 5, 2013

By consistently and carefully curating over time, become the source your audience looks to for the news and information that matters to them. Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. On the surface curation sounds perfect. Here’s why: 1.

Curation 100

Curation Content Differentiation Twitter 100