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Why Content Curation is Essential for Service Based Industries

Scoop.it

You gather, organize, and share high-quality content someone else made with your audience. Ideally, content based on specific subject matter related to your business and your audience’s core needs. Building a relationship with your customers starts with presenting yourself as a valuable source of information.

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Video Accessibility: How to Make Videos Everyone Can Enjoy

Vidyard

There are four key elements to accessible video design and presentation: Captions , transcripts , audio description , and accessible video players. It’s compelling evidence that supports captioning your videos for all audiences. There are two types of transcripts: Static Transcripts: These transcripts are presented in plain text.

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Content Marketing Hierarchy: Building Your Main Content Hub

ClearVoice

How you organize and present your amazing content is a brand differentiator. Content hubs are a resource destination for your audience, a place where they land and navigate to easily locate valuable information. Now you need to pull everything together, explore potential avenues, and decide on the best content hub for your audience.

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The Radical Mindset Shifts That Helped Me Build a Multi Six-Figure Business During a Time of Scarcity

Buffer

As inflation and the shaky economy are presenting another challenging season for many business owners, I wanted to reflect back on the approaches that helped me build a thriving business despite what was going on in the world around me. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR.

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Video Accessibility: How to Make Videos Everyone Can Enjoy

Vidyard

There are four key elements to accessible video design and presentation: Captions , transcripts , audio description , and accessible video players. Video Captions Captions provide a video’s voice-over, dialogue, and sound effects in a text-based visual format. How Do You Make Videos Accessible?

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5 Ways to Approach Omnichannel Marketing Challenges

Digilant

Omnichannel marketing is an approach to marketing that addresses the customer experience on each channel – desktop browser, mobile, retail, social media, podcast, and any others you might use – and how customers transition between each channel as they make purchases. But first, what is omnichannel marketing? Channel Consolidation .

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The Organic Inbound Marketing Playbook for B2B

OutboundView

Dial into Your Target Audience. Every great inbound marketing strategy starts with a perfect understanding of your target audience – your ideal client profile. Doing so will enable you to build an audience over time and get maximum return-on-investment for your publishing efforts. Technique #1. Why use thought leadership?