Remove audience interactive

Digital B2B Marketing

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Principle #2 – Move to an audience impression currency. Consider this: Most magazines and newspapers do not sell on an audience impression basis. 100 GRPs against a narrow target audience in print or TV also delivers significant reach to additional audiences. Yes, we have a hodgepodge of interactivity metrics today.

Media 100
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The Importance of Woozles in B2B Marketing

Digital B2B Marketing

Like a woozle, your brand lives in the hearts and minds of your audience and affects behavior. The perception your audience has of your company is the reality of your brand. It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor.

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. Social Is Not About Selling If you are using social media to sell, you are not connecting with your audience. Caution: Do not force a sales relationship your audience does not want. Don’t be that guy.

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The Pledge Twitter Needs to Make to Users

Digital B2B Marketing

We will require all Twitter Paid Tweet campaigns to target specific audiences, such as Twitter users interested in cars, horses, family or music, specific demographics (ie age, gender) or other targeting options we will offer over time. Specifically, we will require audience target to include no more than 15% of Twitter users in a given area.

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Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

Each audience is different, and the question for your business is not what is best, but what is best for you. The general advice is to understand your audience and what sites they use. Consider not just where they are, but where you have the opportunity to interact. THECOOLIST : Facebook is completely dominate.

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

Know Your Audience. Why does your audience choose you? This is much more than a broad industry, title or demographic definition, it requires focusing on a segment of that audience, defined by preferences in your category (value, feature, quality, integration, etc) that align with your offering. This is your preference segment.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. For TV, the input might be GRPs by target audience and DMA. In the meantime, correlations and interactions between channels can begin to be assessed. If you can't track social, you need to try harder. The Challenge.