Online Media Needs Innovation, Not a TV Standard
Digital B2B Marketing
JUNE 29, 2011
Principle #2 – Move to an audience impression currency. Consider this: Most magazines and newspapers do not sell on an audience impression basis. 100 GRPs against a narrow target audience in print or TV also delivers significant reach to additional audiences. Yes, we have a hodgepodge of interactivity metrics today.
Let's personalize your content