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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. This was followed by social media marketing (84%) and events (71%), such as webinars, tradeshows and virtual events.

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Keyword optimization is the vital link to the chain of social media connection.

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community.

Web 2.0 100
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Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100
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The CMO Six-Pack: How to Pump Up Your Pipeline

Adobe Experience Cloud Blog

Gaining greater insight into our audience. Example Solutions: InsideView , FirstRain , DiscoverOrg. Tech Solution: Social media monitoring. Only 19% of companies run a CRM that integrates with marketing automation or social media analytics, according to Direct Marketing News. Optimizing the sales funnel. Did You Know?

CMO 48
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From Account Profiles to Account Based Marketing and Sales Success

Engagio

Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision. When they call decision makers and influencers, marketing needs to provide the right content with the right message for the right audience.

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Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? I never thought of it as a social media tool until Bob Perkins, AA-ISP listed it, but he is right.