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E-books: More Than a New Marcom Fashion

WriteSpark

FEBRUARY 2, 2010

A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. . Facebook, Twitter). The slide-like appearance, shorter text, and greater use of visuals and multimedia can make e-books seem like "fluff," especially for technical audiences.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

AUGUST 19, 2008

Maintains up-to-date information about market needs, competitiveness, and marketing techniques. Highly polished and creative skills expected for a variety of styles, audiences, and projects. Twitter Updates. follow me on Twitter. Maintains an in-depth product knowledge with a highly technical focus. Marketing Knowledge.

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