Remove audience

B2B Memes

article thumbnail

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I do manage RD+B ’s Twitter account plus my @MaureenEditor account. I also manage RD+B ’s Facebook page.

Ethics 100
article thumbnail

Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

Letting their audience in on that ugly and wayward process seems unwise to many traditional journalists. But they are far more dramatic in real-time formats such as live-blogging or Twitter. Freed of print’s strictures, we are finding many new and sometimes better ways to gather and share information.”.

Process 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Ways to Make Media More Personal

B2B Memes

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. The people formerly known as the audience aren’t just your readers anymore. Treat the readers as your staff.

article thumbnail

Managing Your Career in the Social Media Era: Sources

B2B Memes

Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. What Would Google Do? ,

article thumbnail

Rethinking the Article as the Basic Unit of Journalism

B2B Memes

But it does suggest that other forms of expression or units of information are gaining power and prominence in journalism. If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience.