Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. In this environment, CTV allows advertisers to reach audiences where they are. billion in ad spend across its properties. Promising forecast for YouTube.

Spending 92

Spending Paid Search Agency Allocation Ads 92

Predictive Response

FEBRUARY 17, 2021

Knowing your audience is key to any marketing strategy. In this piece, you will learn about the various ways you can gather more information on your audience. If your opt-in strategies are working well, (you are getting more sign-ups), you can leverage them to know your audience better by adding a question during the opt-in.

Opt-out 52

Opt-out Opt-in Outreach Paid Search Agency 52

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Include Short-Form Informational Posts.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Sprout Social

APRIL 25, 2023

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

KoMarketing Associates

DECEMBER 20, 2017

billion on third-party audience data and activation solutions. Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene. Marketers are spending $3.5 Marketers are spending $3.5 Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

Sprout Social

JULY 13, 2022

To help, we gathered all the information you need to get up to speed on the state of social media in Europe. Use industry research to inform how your brand navigates social media in Europe. That way, you can meet your European audience where they are already waiting for you. Europe statistics on social media jobs.

Social Media 99

Social Media Stats Webinar Metrics Media 99

Porch Group Media

JUNE 9, 2022

With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey. Movers are a $170 billion audience, representing a lucrative opportunity for brands to establish and maintain customer relationships. Why Market to Movers?

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. The increased competitiveness in the world of paid ads is why it’s more important than ever before to maximize return on ad spend (ROAS).

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

ConvertKit

OCTOBER 30, 2020

You need to get out there and promote your videos—and your channel—to reach the right audience, grow your subscriber count, and see real success on YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. The problem with a large audience?

Youtube 145

Youtube Promotion Spending Video Marketing 145

seo.co

OCTOBER 6, 2021

If you are targeting multiple people at once, it’s a good idea to segment your strategy as much as possible, such as by creating separate landing pages for each of your target audiences. Headlines, Lead-Ins, and Audience Targeting. Appealing to your audience. New vs. Returning Visitors. Bounce and Exit Rates.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Choozle

MARCH 22, 2023

These ongoing investigations are likely to cause agencies and brands to question if they should explore different options for their ad spend. It’s really important to understand where key audiences are, and how to engage them until these recurring security issues are addressed.

Paid Search Agency 52

Paid Search Agency Spending Advertising Agencies Ads 52

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Want to know more?

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Outreach

MAY 24, 2021

In partnership with marketing, you can clearly define your company’s target audience, identify their unique challenges, and align your value propositions to them. Here are some tips to help you identify your audience and tailor sales emails accordingly. Define your target audience.

Marketing Analytics Tools 98

Marketing Analytics Tools Demographics Hubspot High Quality Lead 98

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). Make them brief, captivating, and relevant to the information within.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Litmus

MARCH 4, 2021

Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Along with the influx in marketing and general information overload, people are facing huge challenges—a lot of which boil down to questions of trust. Every time.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. This means these stats are still a great way to get a pulse on whether or not your messaging is resonating with your audience. Inbound messages.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Semcasting

FEBRUARY 1, 2018

For anything less than a national brand and a campaign of six digit spend, the results are directional at best and statistically inaccurate at worst. That ID connects served impressions that are matched against the original audience, website visits, store visits and store purchases, all associated back to a particular marketing campaign.

Ad Frequency 60

Ad Frequency Ad Exchange Multi-Channel Transparency 60

Engagio

MAY 14, 2021

In fact, one of the fundamental principles of Account-Based Experience (ABX) is recognizing that our buyers live in a world of information abundance and attention scarcity, making any form of interruption marketing ineffective. To say that modern buyers are overwhelmed with information is a cliché. Attention scarcity.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Salesforce Marketing Cloud

JANUARY 3, 2024

That’s why audience engagement has become a make-or-break factor for streaming services. Acquiring subscribers is costly: on average, media companies spend $200 to acquire a new subscriber , stressing the importance of keeping their current subscribers loyal. AI-driven chatbots can provide personalized responses to any kind of inquiry.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Tomorrow People

NOVEMBER 9, 2018

That’s the market you’re in — a market for information. Where the best “vendors” (creators of content) win the largest share of the audience’s mind … and go on to build sustained relationships with them. While all those advertising choices are still around, marketing spend today focusses far more on content creation.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

ConvertKit

DECEMBER 16, 2021

Enter Facebook Custom Audiences. By linking your email list with a custom audience on Facebook, you can be sure you’re always landing your ads in front of the right people at the right time. What is a Facebook Custom Audience? A Facebook Custom Audience is a group of people who have previously engaged with your business.

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. Creating a seed audience.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But fortunately, they need nowhere near a Coke-sized audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Unbounce

MAY 5, 2020

Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. What’s a Facebook Lookalike Audience? Lookalike audiences are a feature of Facebook Ads , so you’ve gotta have a Facebook account.

Facebook 145

Facebook Landing Pages Paid Search Agency Ad Exchange 145

Metadata

JANUARY 25, 2024

Hone your target market with segmentation We can hear you now: But Metadata, we already know our market and target audience. As a marketer, those teal boxes tell you where to spend your time and money. Pro tip: Find in-market customers with Metadata Not sure which audience segments to target? Be ruthless. So choose wisely.

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Unbounce

JUNE 1, 2021

They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. They did this again for global payment client World First, creating segments of nano and micro conversions to increase the relevance of ads sent to those specific audiences.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Modern B2B

DECEMBER 5, 2023

This can include CRM data, website analytics, social media insights and audience insights. Pain points and challenges What keeps your target audience awake at night? This can help you understand what issues are currently top of mind for your audience. Data-driven insights In the B2B world, data is king.

Buyer Personas 52

Buyer Personas Effectiveness Ideal Customer Profiles B2B 52

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. You must have content that its audiences want to consume. Oh, and don’t rely on ad spend either.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

SmartBug Media

JANUARY 25, 2023

Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Buyer personas should inform all of your marketing efforts. Research and get to know your target audience. Why Write Content for Different Buyer Personas?

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. But citing these factors as the reason why you’re not reaching the right B2B audience? The “old way” of B2B audience targeting When I think of old-school targeting and B2B marketing, a few words come to mind: passive, forgettable, and blah. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Let's get into target audiences and how to identify yours. Employment.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. You’re aiming to engage, inform, and ultimately, convert. You’re not just looking to catch someone’s eye. Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231