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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

Predictive Audiences. Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Are you wondering if you have access to Predictive Audiences? The latest release offers enhancements to this feature.

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How to Use Snippets in Marketo

SmartBug Media

In the current coronavirus pandemic, the information people need is changing by the hour. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Social media page links.

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Upping Your Game with Marketo Workspaces

SmartBug Media

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? If this is you, Marketo Workspaces could be a lifesaver. What are Marketo Workspaces? Why do marketers need Marketo Workspaces?

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Three Steps to A/B Testing in Marketo

SmartBug Media

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you are new to testing, you may assume that Version A is the winner in both, but without knowing the audience size, you would be foolish to bet on either. In A/B testing, audience size is key.

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5 Great Marketo My Token Tactics to Use

SmartBug Media

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

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7 Steps to Create Your First Email Newsletter in Marketo

SmartBug Media

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Newsletters are often the first building block in a great email strategy, because they are an easy way to share meaningful content and build trust with your audience. Segmentations in Marketo help you do that.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. Here are three tips to help you get Marketo set up for success. Creating the audience that you are going to be targeting is crucial. Define Your Named Accounts.