Remove audience

Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Video Content.

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The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy to your audience.

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I Just Googled Your Business Name: Do You Need to Improve Your SEO?

Writing on the Web

For newer website, blogs or a target audience shift (i.e. Submitting your original articles to top directories such as www.EzineArticles.com helps people who are searching for your area of expertise, find the information they want. You can do this quickly through Google, here , or Bing, here.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. Buying followers and likes will only succeed in diminishing the quality of your audience. Simply put, the best way to get more likes and followers is to engage your audience. Posting too much.

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Some valuable information worth paying for, even if it’s only a few dollars.

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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

Your audience will appreciate your attention to detail, as long as you provide value. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. This newsletter includes insights gathered from all the leadership business books I read. Here’s an example.

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What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Do you read web content from a smartphone? They won’t stay.

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