audience Information Related Topics 
ViewPoint
MAY 13, 2016
Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.
ViewPoint
OCTOBER 3, 2011
Using her signature Line by Line Coaching™ process, Angela and her talented staff have trained business leaders and other professionals to speak with increased skill and confidence in engaging any audience. As such, one of the pressing needs for any salesperson is to keep their audience (prospects and customers) engaged.
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ViewPoint
JANUARY 13, 2017
Map content to audiences of one. If you’re curious about what ABM can do for you, and how to adopt this methodology, you’ll find a lot of helpful information here in this SlideShare. Zero in on prospects with the most propensity to buy to keep you from incurring marketing/sales costs that don’t deliver return. It isn’t just inbound.
ViewPoint
FEBRUARY 16, 2016
Marketing’s responsibility is to work with sales to identify the challenges or pain points of their target audience and create tailored content to speak to those challenges. Effectively turning sales leads into revenue means each department responsible for revenue (Marketing and Sales) has clear responsibilities.
ViewPoint
MARCH 24, 2015
Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Mike’s passion is backed up with information that is clear, direct and concise. You’ll walk away informed and, dare I say, inspired. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away.
ViewPoint
SEPTEMBER 9, 2016
Here’s a true story I just shared with my audience a couple months ago.” The ability to get quick access to information means that it’s possible – more than ever before – to find out information about buyers that eliminates the “cold” from the call. Next up, Dave Brock: “Well first, we have to agree on what a cold call is.
ViewPoint
MAY 9, 2013
Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via Marketing Land.
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