Remove audience

The Forward Observer

article thumbnail

The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

article thumbnail

The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Information – How to give the consumer the best information to help them buy. Test campaigns – How to test different campaigns on the same audience. Art in advertising – Should we use bespoke artwork or tried and tested visuals? Things too costly – What strategies are too costly to attempt in advertising?