audience Information Related Topics 
LeadSloth
NOVEMBER 16, 2010
You need to tailor your drip campaigns to different audiences. Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. via progressive profiling), so they could run more targeted campaigns. Pipeline Nurturing.
LeadSloth
OCTOBER 28, 2010
Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns.
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LeadSloth
APRIL 15, 2010
How do you to segment your audience? Nurturing is most effective if the messages are relevant for the audience. If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. For new leads, you want to ask enough information so you know what they are interested in.
LeadSloth
SEPTEMBER 8, 2010
Also, it’s useful if sales people can see information from the marketing automation system within the CRM system. a detailed and informative webinar that will give you tips, strategy and tactics for mining your internal house file for hidden revenue opportunities This Thursday @ 11am PDT. Register now ».
LeadSloth
JULY 12, 2010
HubSpot can serve both audiences, but in a different way. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements.
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