audience Information Related Topics 
Lattice
DECEMBER 1, 2015
Now your MAP is just the starting point, it serves as the hub through which all other data and information flow, but it will no longer be the starting point for most marketing campaigns. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.
Lattice
OCTOBER 9, 2015
For the top of the funnel, we produce videos that capture the attention of our audience to entertain and educate. We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. What does that mean?
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