KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. Practically speaking, marketers without dependable measurement data won’t be able to make fully informed media mix decisions,” concluded the researchers behind the report.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Digital marketers should put themselves in the shoes of their target audience.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

FEBRUARY 8, 2022

Measuring results (38%) is the most challenging aspect of leveraging data to drive demand, followed by identifying target audiences (37%). However, previous research suggests that marketers have struggled to leverage this information to make more impactful decisions. Marketers Now Looking to Improve Data Quality.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Opportunities/pipeline generated (53%), total number of events/sessions attended (51%) and information/content downloads (50%) are some of the other key performance indicators used by B2B marketers.

Marketing Report 201

Marketing Report Event Marketing B2B Marketing B2B 201

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. Factors to pay even more attention to in form submissions: Applicable titles or the relationship between titles and target audiences of ideal prospects.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 31, 2021

Data is now coming from a wide array of sources, but previous research suggests that marketers’ organizations may be under-utilizing the information they receive from social media channels. Fortunately, the majority (55%) said that they are using social data to better understand their target audience.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns. This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

SEPTEMBER 22, 2021

Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization. Marketers have begun to shift their focus toward the personalization of their content.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

DECEMBER 29, 2021

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. Data privacy remains a concern among customers, and previous research suggests that it continues to impact the way marketers obtain and maintain their information.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing?

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Follow along! Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

FEBRUARY 13, 2020

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Nearly 47% of marketers claim that their information is siloed and difficult to access. Now, that’s engaging your audience! The most valuable assets? Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. To access this metric, view the Audience Overview report in Google Analytics. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 19, 2019

Create an Effective Audience List. Before coming up with an ad strategy on LinkedIn, it’s important to take a step back and understand who the specific audience that an advertiser wants to acquire is. They offer advertisers a variety of different ways to create an audience, including: Job Titles & Function. More Information.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

KoMarketing Associates

JULY 26, 2018

Know Your Audiences. When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. In particular, eBooks can be utilized to present anything a business wants to feature, making them useful for both B2B content marketers and their target audience. The Customer Consumption of Marketing Content.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). This challenge is called the curse of knowledge.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

AUGUST 19, 2020

It’s where users get the most information and determine if the product or service is right for them. Advertisers would agree that not all audiences are the same, and there is no “one size fits all” landing page to send all users to. The page itself needs to be perfect to acquire new customers.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

APRIL 2, 2019

Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. And if you want your brand to earn respect from your audience, provide value upfront. Quora’s High-Intent Audience and Context. But what’s valuable?

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 20, 2017

billion on third-party audience data and activation solutions. Companies are spending almost equal shares between acquiring third-party audience data and the support solutions to leverage them effectively, such as data processing and hygiene. billion), which shows the purchase history of audience members/segments. Another $4.2

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

JUNE 25, 2019

While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience. Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MARCH 12, 2019

This is especially valuable information if you want to increase the quality of your leads. If you can figure out which keywords are producing sales qualified leads and demos and other revenue generating actions, that’s precious information. But Google simply doesn’t give us as much keyword information as they used to.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JANUARY 16, 2019

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. However, a new report suggests that they are still behind in terms of the information they have on hand. In addition, only 20 percent use third parties to help improve data.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Better Understand Your Audience. What does your audience like? What doesn’t your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 20, 2019

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. However, only 20 percent are “very confident” in the data accuracy of their purchased data.

Marketing Report 130

Marketing Report Statistics Demographics Analytics 130

KoMarketing Associates

DECEMBER 7, 2017

In a previous post, I’ve discussed how B2B marketing is different from B2C , with some of the main differences being audience, voice, longer sales cycle (for B2B) and regulatory challenges. However, some of the challenges specific to B2B can be tackled with some of the most successful ways that B2C companies reach their audience.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. Delivering a tailored online marketing program is impossible without fully understanding who the audience is and which members of that audience are likely to invest in the products or services.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

JULY 26, 2018

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Twenty-five percent would be willing to spend 10 percent or more than what they are investing at the moment. “As

Purchase 120

Purchase Marketing Report Data Hygiene Paid Search Agency 120

KoMarketing Associates

JANUARY 8, 2019

Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. After all, nothing is as specific as your own audience when it comes to what you should be catering your content toward. External Data. Look at Location.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

DECEMBER 5, 2017

Account-based marketing, AI-driven campaigns, and new AR/VR immersive experiences all collect and depend on information to drive growth. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

FEBRUARY 13, 2020

Email continues to be one of the most popular and most effective content marketing channels for audience nurturing in 2020,” wrote the authors of the report. Marketers are leaning on email as a tactic, but previous research indicates that there is still little information on which strategies, in particular, are paying off long-term.

Marketing Report 157

Marketing Report ROI Email Marketing Budget Programs 157

KoMarketing Associates

MAY 21, 2019

We hold meetings as one team, we do planning as one team, and most importantly, we take data from each side and use it to inform overall program decisions. With this report, the PPC team is able to adjust its keyword set and bidding strategy and the SEO team is able to use real-time keyword data to inform the organic strategy.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141