Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

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Everything Technology Marketing

DECEMBER 15, 2012

Please follow this link to take the 5-minute survey now: https://www.surveymonkey.com/s/B2B_LeadGen_Survey_2013 As a survey participant, you will receive an exclusive, free copy of the survey report before it is published to a broader audience. Thank you for participating in the survey!

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Everything Technology Marketing

FEBRUARY 19, 2011

Remember that social media is all about conversations, and sharing interesting information with people you trust. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Great question.

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Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Thank you for participating in the B2B Content Marketing survey!

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Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. All survey participants will receive an exclusive, free copy of the survey results before they are published to a broader audience.

Customer Surveys 100

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Everything Technology Marketing

MAY 24, 2010

It is now harder than ever for B2B vendors to get the attention of our audiences. Now imagine the information customers are finding is yours. Where are these buyers looking for information to guide their decisions? What messages and information do you want to convey? Your B2B markets are changing rapidly.

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Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

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