Customer Experience Matrix

APRIL 13, 2017

This is a “big data” approach that lets the system add new types of information without creating a new table or field. First, it builds a database of customer information. It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 30, 2019

The result could be a tipping point when network effects kick in and privacy-centric systems suddenly pull a mass audience away from the current, data-fueled incumbents. That’s still a long shot, if only because the incumbent firms have huge revenues that give them the resources to fight back.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

OCTOBER 4, 2016

Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. It can then use the information to predict future purchases and guide marketing and sales messages. billion for LinkedIn.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

JUNE 20, 2018

IBM Computer Competes Effectively with Human Debaters Source: CNET I could tell you about Tru Optik’s Cross-Screen Audience Validation (CAV) service , which draws on Tru Optik’s 75 million household database of smart TV viewers to give advertisers detailed information on audience demographics, reach and frequency by audience segment.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

MARCH 24, 2015

In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. This means that even though customer data gathered by each solution stays in that solution’s own database, the core service can connect the data in queries to build audience segments.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

APRIL 4, 2014

The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely. Data sources. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

APRIL 24, 2015

It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important].

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 10, 2015

More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes. It will also let you market to audiences in those channels without providing their names. (I’m I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. Third party data also includes intent information based on behaviors beyond the company’s own Web site. The expectations are real.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JUNE 3, 2017

Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. It supports real time response by loading customer profiles into memory, limiting itself to information required by active campaigns. Message Selection: SessionM is organized around campaigns.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

DECEMBER 14, 2016

The system can also look up information about a specific customer in real time if an ID is provided. Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn also supports current identity linking techniques such as storing associations among cookies, email addresses, form submits, and devices.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

AUGUST 8, 2011

A couple of audience questions asking for more specific examples of the benefits didn’t yield much more substance. The focus was more on the dangers of displaying the information than on the dangers of gathering it in the first place. That probably mirrored the concerns of the audience.

CRM 120

CRM Conference Privacy Display 120

Customer Experience Matrix

FEBRUARY 21, 2014

The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

DECEMBER 16, 2013

Systems that build such databases for specialized purposes such as lead enhancement, cross-channel campaign management, retention programs, and advertising audience management will increasingly provide more value to their clients by exposing the databases to other execution systems. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 24, 2011

There was more than a little ”TV-envy”: the feeling that TV gets more advertising because buying is based on simple, widely-accepted audience measures. Some speakers argued for duplicating this situation, by removing some middlemen and creating standard online audience measures. Several speakers touched on parts of this.

Conference 120

Conference Paid Search Agency Ads Webcast 120

Customer Experience Matrix

MARCH 14, 2017

The system also stores some information that’s neither attribute nor event, such as products and locations. The system has external integrations for email, direct mail, mobile push, text messages, and Facebook Customer Audiences, with more on the way. A self-service event builder is planned by July.)

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

AUGUST 29, 2013

Rather, it conducts a fresh scan as each client requests research into its target audience. LeadSpace argues that its approach avoids outdated information, saves the cost of storing and updating a persistent database, and lets the system collect precisely the right attributes for each situation – which can’t be known in advance.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JULY 3, 2018

Some comments I saw said their main interest is Acxiom’s data business, which compiles and sells information about individuals (remember those phone books that started it all?) It will be right at home with an agency parent. So, what will Interpublic do with Acxiom? However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

APRIL 11, 2011

Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges. That this mimics the reach and frequency measures used in traditional mass marketing (i.e., television) is a happy bonus.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

AUGUST 28, 2014

The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 20, 2016

Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. This contrasts with many intent-based advertising vendors, who serve ads to qualified audiences but don't tell clients exactly whom they’re reaching.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. Once the audience is assembled, the site can also deliver the company’s own content and advertisements. more subscriber information. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. It's the most interesting because it provides new names or new information about names already in your database.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

MAY 12, 2015

Beyond low price, MDC Dot offers two key capabilities to suit its target audience. The second key feature makes it easy for sales people to use content created by the central marketing team by automatically inserting tags such as the salesperson’s name and contact information. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

FEBRUARY 5, 2015

That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

APRIL 27, 2017

So while Infusionsoft managers and some far-sighted partners were almost giddy about the growth that Propel could create for their businesses, the larger audience was more interested in ICON’s usual training sessions and inspirational hoopla. Pretty much by definition, those people weren’t at ICON.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

MAY 30, 2014

Pondering a bit more deeply, I see that all three presentations also shared the same basic approach: define a problem, show a solution, and offer to help the audience get there. I guess the key lesson in this has more to do with my own presentations, which tend to be more about presenting information than offering a structured solution.

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

OCTOBER 20, 2016

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. Hull addresses that problem by unifying their data, or, more precisely, by synchronizing it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 19, 2015

This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. Pricing is based on volume, which could be Web traffic or audience size depending on the situation.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 3, 2010

By “addressable”, I mean there is information such as a mailing address or phone number that lets the marketer contact the individual. By “identifiable”, I mean information is available to link data about the same individual from multiple sources. Digital marketing does not use a database of addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

NOVEMBER 13, 2010

The Analytics interface is more sequential than Veera: users get a set of tabs that lead them through the steps of loading data, selecting variables, building the model itself, assessing the results, and scoring an audience. At each step along the way, users can make their own decisions or allow the system to choose for them.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Customer Experience Matrix

FEBRUARY 2, 2010

Database marketers strive to gather ever-more information about their customers and (to a lesser extent, because less data is available) about their prospects. Certainly digital marketers can select their advertising audiences, but this resembles traditional media buying more than an outbound direct marketing campaign.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

Results can be categorized and filtered based on author popularity (a 0-10 score based on audience), author demographics (age and gender, where known), domains, sources, and keywords. Users can also delete the entry, mark it as spam, adjust the system-assigned tags, and edit information about the author.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 16, 2010

Users start on a customizable home page, which they populate from a pool of widgets for recently accessed items, favorite reports, upcoming campaigns and other information. The new interface is a huge improvement. Users now drag campaign components into a blank canvas, and then connect and configure them.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

MARCH 9, 2015

These have until recently been largely separate: Adtech deals with messages to audiences whose members may share common characteristics but are not individually identified. Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MARCH 9, 2007

I spoke earlier this week at the DAMA International Symposium and Wilshire Meta-Data Conference , which serves a primarily technical audience of data modelers and architects. Although the CFO’s job is to understand what’s happening in the business from financial data, the information from traditional financial systems is really quite limited.

Marketing Management 120

Marketing Management Allocation Forecasting Budget Programs 120