Crimson Marketing

SEPTEMBER 25, 2013

Who are the exact team members you need to reach your audience, buyers, and/or prospects? Define Your Audience. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Define Your Approach. Figure this out early on! Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JUNE 3, 2013

So now that we’re distributing amazing information, how do we garner and gauge the effectiveness? . Are you optimizing your social platforms, blogs, email campaigns, etc to get your message across to your audience? Though this might sound a bit odd, it makes perfect sense. We are publishers. Execute your content marketing plan.

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 1, 2013

Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” ” This is the publicly accessible information on a user’s social profile. . Data, data, data – capture it. Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” ” This is the publicly accessible information on a user’s social profile. . Data, data, data – capture it. Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

APRIL 23, 2015

We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” ’ Unfortunately, personas are often not refreshed until a new regime change comes in… Personas should be living and breathing entities that reflect the changes happening in your audience communities.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

JUNE 12, 2013

There will be times when your competitors think they’re doing something absolutely fantastic, but their audience won’t see it that way. This is what I call a lack of proper communication – the competitor and their audience speak two different languages. On the flip side, you can also learn from what isn’t working.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

APRIL 16, 2015

“Brand marketers are faced with the need to create more meaningful content for the right audience at the right time and in a relevant way. It’s about sharing information relevant to your buyer in places they’re looking for content (e.g. ” Here’s how: Make your content about your buyer. .”

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

NOVEMBER 24, 2014

“We are drowning in information and starved for knowledge,” proclaimed John Naisbitt more than 20 years ago. He shares how they discovered where business was originating from and what hidden audiences were waiting to be courted. Keep it Simple: Too much data, Mark says, can be overwhelming, and can obscure the insights needed.

Planning 100

Planning CMO Lead Qualification Business 100

Crimson Marketing

JULY 8, 2013

“Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. Sales reps know what the audience wants. Taking the time to have conversations with each other is an easier way to obtain information that both teams need to perform their jobs.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 24, 2013

Your company needs to start telling stories about your products or services that “focus on the human needs of your audience.” Take this information and create a customer story that will attract new customers. ” Content Is About Stories, Not Products. All you need to do is be credible and stick to the truth.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

MAY 18, 2015

Thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”. This is what real thought leadership is about — knowing your topic extremely well and pushing out informed, creative content. Authenticity Is Key. Do your homework.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. PowerPoint presentations.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. PowerPoint presentations.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your target audience is everywhere, so you too need to be everywhere they are. Determine the one customer segment you want to start with and focus on them first. Hire a managing editor.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

OCTOBER 23, 2013

.” Now you can optimize your content and identify the best keywords to engage a wider audience. Use Organic Search results and the Audience section to determine customer demographics from your site visitors. This information allows you to create target landing pages and content based on visitor profiles and preferences.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 25, 2013

Engage with your audience. Online audiences have little patience & grow bored easily. Digital Information World/Social Media Today ). The post 5 Tips for Building Your Social Media Audience [Infographic] appeared first on Crimson Marketing. If what you say on social media is useful, it will draw attention. .

Social Media 100

Social Media Tips Ad Building Media 100

Crimson Marketing

MARCH 9, 2015

With such an abundance of information, it becomes harder and harder to win the attention of your audience. Drive pipeline growth with data: 2/3 of marketers say data drives their digital marketing solutions, and 71% say it enables the delivery of more relevant messaging to more finely segmented audiences. .

Content 100

Content Statistics Segmentation Promotion 100

Crimson Marketing

MAY 15, 2013

The main focus area of any visual content piece needs to remain in teaching your audience. I recently read a fairly interesting article on this topic and found I agree with many key points, such as this one: “Empowered consumers seek out information to help them make the best decision, often considering multiple sources.”

Planning 100

Planning Content Marketing Brand Identity Branding 100

Crimson Marketing

JUNE 6, 2013

6: information where you are. #7: If so, this is a great way to become more user friendly and further engage your audience. You either change along with it or you get left behind. Here are 10 digital trends to pay close attention to for the remainder of this year: #1: m-commerce. #2: 4: social media. #5: 5: increased usage. #6:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

AUGUST 16, 2013

Engage your audience. Soon typing in your credit card information might just be a step too hard for consumers. “Graph Search has exciting potential to be your very own version of Google, Yelp, and LinkedIn all rolled into one.”. Focus on your content being smarter. Think quality instead of quantity when creating your content.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

APRIL 29, 2013

Show your committed to your cause by being informed. You’ll still tell your best product story somewhere, but you may now be marketing those messages to a layered audience that includes your partners, VARs, SIs, or ISVs. Create commitment among sales teams and channel partners.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

SEPTEMBER 26, 2013

Engage with your audience. Online audiences have little patience & grow bored easily. Digital Information World/Social Media Today ). If what you say on social media is useful, it will draw attention. . Popular people keep their fans by connecting with them. When fans reach out to you, take the time to reply.

Social Media 100

Social Media Media Ad Building Tips 100

Crimson Marketing

JULY 9, 2015

Neuroscientists suggest that “intuition” is really the result of unconscious, parallel processing of vast amounts of information constantly washing over us, information we’re not paying direct attention to. Every interaction provides a rich source of information about buyer behavior. Paychex now had insight.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100