Cliff Allen on Marketing

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5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Investing in audience development remains a key goal for many B2B CMOs. 

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. What better way to deliver valuable information to buyers than to walk a mile in their shoes? Be Human!

Content marketing personalization: know your audience

Biznology

Knowing what interests your audience means knowing your audience, so let’s take a look at painting a more personal picture of them. The first step in this process is understanding that your audience is not a single monolith. Nearly every firm’s audience invariably consists of various segments, each of which, by definition, has different needs and interests than the others.

14 great quotes about building an actionable audience

grow - Practical Marketing Solutions

One of the highlights from the new  The Content Code  book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content. If you can’t view the deck embedded above, you can see it here: Secrets of building and actionable audience. Enjoy! Enjoy!

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. where they could serve an audience and thrive. Identifying your primary and secondary audiences. C: Auditing your organization to identify all existing. of information. emerge.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. studied this for more than a year and produced a solution via a book,  The Content Code , which spells out six strategies to win in an era of incredible information competition. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. Absolutely.

How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience. The post How to Make Audience Segmentation Truly Personal appeared first on Act-On Marketing Blog. That’s it!

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Email?

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. audiences consume content, but also the content formats, topics, and contributors. that will resonate with those audiences. potential audiences for an organization’s content.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. Audience is not the same as “buyer” — Creating personas may be an out-dated strategy? What are you going to do about it? Media is media.

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Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. work so you can create better content and con- tinuously build a bigger and better audience. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. Good evergreen content is always relevant to your target market. And so on.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. The reason? The answer is personalization.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

In later stages of the buying cycle, you’ll validate their interests and offer more specific solution/product information such as case studies, testimonials, analyst reports, and so forth. You really have to get creative and understand how to nurture audiences across digital channels. It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.

Staffing and Launching Your Content Marketing Program

and information. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. helpful to keep your goals focused on the audience you want to serve. give you information you can’t find anywhere else on the. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience? The quickest path to getting to know your audience is to start tracking what each member is interested in at an individual level.

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Practically speaking, from top-to-bottom, do all of your activities begin and end with your target audiences in mind? Are your target audiences properly mapped to the products and services that will be the most interesting to them?

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. So, we use these techniques to garner more interactions and content engagement , and therefore, incredibly valuable data on the audience using these experiences. Let Your Audience Rate Your Content. Why interactive?

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Where people fill out forms informs the content team if we have recommended gated content that is relevant to what we’re writing about on the blog. 80% Of Our Visitors Take Our Desired Content Path.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity.

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B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Use this valuable information to inform and optimize your campaigns. 2. In a world of information abundance, buyers are more empowered than ever before. What are some other easy-wins to get personal with your audience? Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Go Beyond Names.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? Realistically, from the audience’s point of view, everything has started to look the same. All this added functionality translates into more effective content that informs, educates, and entertains your audience. Similarly, fragmentation of media consumption is on the rise.

Standing out in a world of information density

grow - Practical Marketing Solutions

I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Target an under-served audience? recently did an interview about the implications of information density and Content Shock with a PR magazine in India.

5 Tips for Optimizing Audience Engagement by Channel

It's All About Revenue

The message derives from audience data. The above is an excerpt from our newly-released Informed Advertising Guide and should come as absolutely no surprise to anyone reading this, quite frankly. " And that marketing mix most assuredly means optimizing audience engagement across every channel. Tips for Optimizing Audience Engagement by Channel. 1. Content Marketin

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience? 3.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. B2C buyers are driven by different motivations -- usually, feeling safe, secure and informed -- than B2B purchasers. If you reach a B2C audience, on the other hand, focus on proving your price and demonstrating emotional satisfaction first.

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How Marriott And GE Built Audiences Through Experiences

B2B Marketing Insider

Are you interrupting your audience or are you creating a great experience? They traded a focus on 30-second interruptions for creating 30-minute experiences that amuse, entertain and inform their audience about travel. Marriott’s audiences wanted to feel adventurous and connected to the travel lifestyle even when they’re back at the office. But today we do.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. Mashed potatoes and mash-ups Denny’s Tumblr offers its audience a stream of eminently shareable pop culture riffs, mashed up – or “hashed up,” perhaps? See what they did there?) Hashteroids? Except more bacon.