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How Marketers Use Data to Develop Personas

Cintell

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. 58% of companies also utilize this information to model best customers and identify best audience segments. Source: NetProspex.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

“We want to empower customers with buyer intelligence to inform sales and marketing activities and build more satisfying and profitable customer relationships.”. For more information, visit [link]. For more information, visit [link]. About Cintell.

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29 Ways to Use Your Personas

Cintell

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Surprisingly, only 8.2% Here are 29 fresh ideas for putting your personas to work.

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Should your B2B Marketing Plan Include Company Personas?

Cintell

Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. All B2B data is not created equal.

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Want to Deliver an Outstanding Customer Experience? Read On

Cintell

Understand your audience better. Once you have gathered sufficient information, you would be able to create better experiences for them. AI can enable auto-responses to customer queries and can also guide your audiences to curated content. Just 8 percent of customers agreed to it. It is vital to understand your customers well.

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The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers.