B2B Memes

JUNE 28, 2010

So in the latter case, “cynical audiences will see overly biased content for what it is—PR by another name—and treat it as such.”. to position the company as a trusted information source for the future, to earn the respect of the audience through truthful content.”. In content marketing, that bias tends to be more transparent.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

NOVEMBER 20, 2011

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. The people formerly known as the audience aren’t just your readers anymore. Treat the readers as your staff.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

MARCH 11, 2011

My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. LinkedIn is actually huge for my audience: custom builders, designers and architects. I try my best to post tweets that reach out to each audience. And I think that’s a must.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

SEPTEMBER 22, 2010

Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Even if the Wall Street Journal reports a scoop behind its paywall, once that information comes out—quoted, linked, blogged, aggregated, remixed, and e-mailed all over—it’s no longer exclusive and rare.”. What Would Google Do? ,

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

AUGUST 31, 2010

Too weird or obscure, though, and you’ll lose your audience. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. That we can learn something about B2B from IBM is useful but not surprising. But Little Bunny Foo-Foo? Tell us more!

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

APRIL 2, 2010

Consumer networks on any subject can pretty much take off by themselves, he argues, because there will be a “large potential audience of enthusiasts who will be interested in plopping themselves on your site and talking.&#. Saunders draws a distinction between consumer and business networking. Produced by, like, editors and stuff.&#.

Conversion 100

Conversion B2B Social Networks Communities 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

DECEMBER 12, 2011

One way to achieve it, Walker writes, is to use “hundreds of cameras to capture all the visual information in a scene,” then use a computer to process the results “into a many-layered digital object.” The technology takes part of the artistic decision away from the artist and gives it to the audience.

Distribution 100

Distribution Impressions Course Trends 100

B2B Memes

OCTOBER 19, 2012

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. By remembering what flash-card units of news you’ve read before, Circa may omit them in future stories, since you already know the information. Only If They Wake Up.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

JUNE 2, 2011

But it does suggest that other forms of expression or units of information are gaining power and prominence in journalism. If journalists aren’t open to real-time formats like liveblogging and Twitter, they are failing both themselves and their audience.

Aggregators 100

Aggregators Lead Ranking Conference Twitter 100