B2B Marketing Unplugged

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To Everything Spin, Spin, Spin

B2B Marketing Unplugged

You and I call it Facebook but for the campaign, it was the fast track for reaching undecided voters who were overwhelmed by information.  I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It covers a lot of ground in a very short space and leaves brand marketers with 9 things to ponder. 1. Nailed it.

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Why You Need a Catch & Release Program for Subject Matter Experts

B2B Marketing Unplugged

They’ll take a fair bit of abuse and are usually eager to eat with grown-ups, but be warned: they don’t always know their limitations and may end up producing information from an orifice that isn’t exactly media trained. Sometimes, what our customers or the industry really want isn’t deep technical insight, but an audience with someone senior enough in our organization to matter. brush the Cheetos dust off his shirt and get him in front of my customer’s IT director this week or they won’t buy the upgrade”. The problem is a simple one of supply and demand. Demo Dudes.

Why You Need to Stop Publishing Your Newsletter

B2B Marketing Unplugged

want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents  by doling out the information in a selective and occasional way. But the answer, friends, is not to sit on information like it’s a precious 12-pack of narrow ruled note pads and dish it out in your boring newsletter. If some or all of your audience has no access to electronic things, you can keep your paper newsletter. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Investing in audience development remains a key goal for many B2B CMOs. 

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. where they could serve an audience and thrive. Identifying your primary and secondary audiences. C: Auditing your organization to identify all existing. of information. emerge.

14 great quotes about building an actionable audience

grow - Practical Marketing Solutions

One of the highlights from the new  The Content Code  book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content. If you can’t view the deck embedded above, you can see it here: Secrets of building and actionable audience. Enjoy! Enjoy!

How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience. The post How to Make Audience Segmentation Truly Personal appeared first on Act-On Marketing Blog. That’s it!

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. studied this for more than a year and produced a solution via a book,  The Content Code , which spells out six strategies to win in an era of incredible information competition. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. Absolutely.

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. audiences consume content, but also the content formats, topics, and contributors. that will resonate with those audiences. potential audiences for an organization’s content.

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Email?

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Inform sales about the event. If sales is following up on all of the webinar leads, make sure they’re prepared with information about the webinar, such as the topic, the presenter, and key messages and take-away. Check out this guide for additional information on hosting perfect online and in-person events. Here are seven ways to get the most out of your webinar investments: 1.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. work so you can create better content and con- tinuously build a bigger and better audience. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape.

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

Advanced Retargeting: Nurturing Your Audience Across Digital Channels

Act-On

In later stages of the buying cycle, you’ll validate their interests and offer more specific solution/product information such as case studies, testimonials, analyst reports, and so forth. You really have to get creative and understand how to nurture audiences across digital channels. It’s the summer hit equivalent of Justin Timberlake’s “ Can’t Stop the Feeling.”.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. Good evergreen content is always relevant to your target market. And so on.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

Definitive Guide to Planning a New Content Initiative

Audience: Who, specifically, is that content for? User needs: Why do those audiences need or expect that content from us? 4. THE DEFINITIVE GUIDE 6 Let’s winnow it down, using Casey’s framework for crafting a core strategy statement: “We are driven by a commitment to create a platform where by all women (audience). audiences they were targeting with a single blog. world.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. The reason? The answer is personalization.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

Staffing and Launching Your Content Marketing Program

and information. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. helpful to keep your goals focused on the audience you want to serve. give you information you can’t find anywhere else on the. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow.

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. Audience is not the same as “buyer” — Creating personas may be an out-dated strategy? What are you going to do about it? Media is media.

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10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. So, we use these techniques to garner more interactions and content engagement , and therefore, incredibly valuable data on the audience using these experiences. Let Your Audience Rate Your Content. Why interactive?

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Where people fill out forms informs the content team if we have recommended gated content that is relevant to what we’re writing about on the blog. 80% Of Our Visitors Take Our Desired Content Path.

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Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience? The quickest path to getting to know your audience is to start tracking what each member is interested in at an individual level.

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Use this valuable information to inform and optimize your campaigns. 2. In a world of information abundance, buyers are more empowered than ever before. What are some other easy-wins to get personal with your audience? Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Go Beyond Names.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

How can you ensure that your content efforts resonate with your audience? Realistically, from the audience’s point of view, everything has started to look the same. All this added functionality translates into more effective content that informs, educates, and entertains your audience. Similarly, fragmentation of media consumption is on the rise.

5 Tips for Optimizing Audience Engagement by Channel

It's All About Revenue

The message derives from audience data. The above is an excerpt from our newly-released Informed Advertising Guide and should come as absolutely no surprise to anyone reading this, quite frankly. " And that marketing mix most assuredly means optimizing audience engagement across every channel. Tips for Optimizing Audience Engagement by Channel. 1. Content Marketin

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before.