B2B Marketing Unplugged

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B2B Marketing Unplugged

You and I call it Facebook but for the campaign, it was the fast track for reaching undecided voters who were overwhelmed by information.  I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It covers a lot of ground in a very short space and leaves brand marketers with 9 things to ponder. 1. Nailed it.

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Why You Need a Catch & Release Program for Subject Matter Experts

B2B Marketing Unplugged

They’ll take a fair bit of abuse and are usually eager to eat with grown-ups, but be warned: they don’t always know their limitations and may end up producing information from an orifice that isn’t exactly media trained. Sometimes, what our customers or the industry really want isn’t deep technical insight, but an audience with someone senior enough in our organization to matter. brush the Cheetos dust off his shirt and get him in front of my customer’s IT director this week or they won’t buy the upgrade”. The problem is a simple one of supply and demand. Demo Dudes.

Why You Need to Stop Publishing Your Newsletter

B2B Marketing Unplugged

want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents  by doling out the information in a selective and occasional way. But the answer, friends, is not to sit on information like it’s a precious 12-pack of narrow ruled note pads and dish it out in your boring newsletter. If some or all of your audience has no access to electronic things, you can keep your paper newsletter. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*.

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases. With digital, marketers have access to more data and insight than ever.

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

How to Speak the Same Language as Your Marketing Audience

Act-On

Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? If the audience believes that you know and understand them, you’ve already taken a key step toward convincing them that whatever you’re going to ask them to do is a pretty good idea. Who are you writing for?

14 great quotes about building an actionable audience

grow - Practical Marketing Solutions

One of the highlights from the new  The Content Code  book is the concept of building an actionable audience or the “Alpha Audience” — the elite group of people who express their advocacy and influence others by sharing your content. If you can’t view the deck embedded above, you can see it here: Secrets of building and actionable audience. Enjoy! Enjoy!

13 Great Guides to Growing Your Blog Audience

Webbiquity

Now—how you attract and retain a large audience? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Email?

Three marketing truths for an information dense world

grow - Practical Marketing Solutions

We face a menacing wall of information competition and if you think it’s bad now, it is going to soon become much, much worse. By 2020, the amount of information on the web is expected to increase by 500% — and that’s the low side of the projection. How are you going to win in a world with five times more information than what we have now?

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. As such, you need to face the tough question: Is your email marketing messaging truly resonating with your audiences? (In other words, if you were to approach the recipient in a crowd and started to deliver your pitch, would they call security?

Interactive Storytelling 101: User Experience & Information Architecture

Content Standard

In addition to coming up with a great content strategy and crafting compelling copy for your story, you also have to carefully design how you’re going to deliver your story to your audience. Interactivity opens up a lot of creative possibilities for digital storytellers, but it also creates a lot of additional complexities around user experience and information architecture.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

You know that while social media represents a vast potential audience, the engagement rates are awful. Disadvantage #2: Social media increasingly requires advertising to reach your audience. And – even with single digit organic reach – a good way to stay in touch with your audience. Choose carefully … it’s a trick question. Second step: Beyond reach and deliverability.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

It's All About Revenue

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention. In 2000 the average adult’s attention span was 12 seconds. Check out our Engagement Guide.

This Week in Content Marketing: Content + Audience for the Win

Junta 42

Though we felt some of the stats could be open to interpretation, we applaud the ambitions of this research, given that email is such an important mechanism for building an audience of subscribers. The post This Week in Content Marketing: Content + Audience for the Win appeared first on Content Marketing Institute. This week’s show. Today’s episode sponsor. Click To Tweet.

B2B Marketing Trends for 2016

meaningfully with different target audiences. distribution to new audiences as content contributors will be more likely to share. Shari Johnson, VP of Demand Generation, Radius www.radius.com B2B Marketing Trends for 2016 29 Embrace New Technology Improve Personalization with Predictive Marketing Segmenting audiences and marketing messages isn't new and will continue to have a.

How to Refresh Evergreen Content (and Reach a Big Audience)

ScribbleLive

It may not include information that’s new or trendy, but it should provide good advice, be entertaining, or solve a problem for potential readers. Here’s the top of the current search results: These look like my content marketing peers, so it makes me feel good about targeting the right audience. Good evergreen content is always relevant to your target market. And so on.

Increasing Audience ROI with Personalization

Hubspot

That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. The reason? The answer is personalization.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona.

After the Webinar: 7 Steps to Ongoing Audience Engagement

Act-On

Inform sales about the event. If sales is following up on all of the webinar leads, make sure they’re prepared with information about the webinar, such as the topic, the presenter, and key messages and take-away. Check out this guide for additional information on hosting perfect online and in-person events. Here are seven ways to get the most out of your webinar investments: 1.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. studied this for more than a year and produced a solution via a book,  The Content Code , which spells out six strategies to win in an era of incredible information competition. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. Absolutely.

Do you need a massive audience to be huge in social media?

grow - Practical Marketing Solutions

Recently, my dear friend  Kristen Daukas and I had an interesting exchange in the comment section about audience size and I thought it would be fun to blow it out into a blog post since it is such a relevant topic. Kristen wrote: “Content may be king but having a vast audience to accelerate the spread of the topic is queen and we know which one rules the castle. It happens.

How to Make Audience Segmentation Truly Personal

Act-On

The smart answer: By matching certain content items to certain audiences. Together they can help marketers deliver a very potent punch of engagement with anonymous site traffic – as they turn audience segmentation into a truly personal customer experience. The post How to Make Audience Segmentation Truly Personal appeared first on Act-On Marketing Blog. That’s it!

Tracking and Increasing Audience Engagement

Hubspot

That’s why tracking and understanding your audience is so important — so you can create smaller, more targeted campaigns instead of sending every sponsored email to your entire database. This begs the question, how do you begin to understand your audience? The quickest path to getting to know your audience is to start tracking what each member is interested in at an individual level.

Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The success of the webinar is largely contingent on how articulate and trustworthy the presenter is, and how well the presentation addresses genuine audience concerns. Choose a topic that you and your organization are very familiar with, and that your intended audience thinks is important. Remember That It’s All About Your Audience – Not You. At a loss for a topic?

5 Ways to Get Personal With Your Audience at Scale

Modern B2B Marketing

Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Practically speaking, from top-to-bottom, do all of your activities begin and end with your target audiences in mind? Are your target audiences properly mapped to the products and services that will be the most interesting to them?

10 Ways to Engage Your Audience with Interactive Content

Modern B2B Marketing

Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. So, we use these techniques to garner more interactions and content engagement , and therefore, incredibly valuable data on the audience using these experiences. Let Your Audience Rate Your Content. Why interactive?

Strategies to help your business overcome information overload

grow - Practical Marketing Solutions

According to a LexisNexis (client) study on  International Workplace Productivity , 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. Audience is not the same as “buyer” — Creating personas may be an out-dated strategy? What are you going to do about it? Media is media.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Because mobile devices are an extension of each consumer’s life—set up and customized to their individual needs and preferences—they potentially offer marketers more personal data about their audiences than ever before.

7 key roles in digital marketing

Biznology

” Naturally, if it is the thing your target audiences consume, having an expert content strategist is crucial. This leads to a phenomenon known as content shock , which Mark Schaefer identified as the tendency to overwhelm audiences to the point that the content you create actually produces negative value. But will it resonate with the audience? Content strategist.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. Where people fill out forms informs the content team if we have recommended gated content that is relevant to what we’re writing about on the blog. 80% Of Our Visitors Take Our Desired Content Path.

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[SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters

Fathom

With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience. In fact, one of the best ways to reach audiences is through Snapchat’s geofilter feature. Finally, you can put in your payment information and submit the filter for review. Snap Inc., Here are other guidelines you will need to follow.

Using Customer Data to Inform Your Personalization Strategy

It's All About Revenue

In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. Capturing client and prospect data and using this information to segment your audiences provides the insight needed to identify what your buyers care about and informs how you build relevant messaging, or in other words, a personalization strategy. Editor's Note: Today's post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.

The real value of engaging your audience in content marketing

Biznology

Which is why engaging your audience is critical to you marketing success. If you can engage your audience, you have a much greater opportunity to build your brand organically. Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction. Research rarely studies an audience exhibiting a single consistent behavior. Instead, multiple distinct audiences are generally assessed together. Are you considering the multiple segments within your audience? 3.

3 Easy Tactics to Get Personal with Your Audience

Modern B2B Marketing

Use this valuable information to inform and optimize your campaigns. 2. In a world of information abundance, buyers are more empowered than ever before. What are some other easy-wins to get personal with your audience? Author: Renata Bell Yesterday, I received an email from a retailer suggesting that I purchase a product I already bought last month. Go Beyond Names.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. So now that you know how to actually use Twitter polls, it’s time to dig into how you should use them to engage your audience, gain insights into your follower base, and provide context around your marketing campaigns and efforts. Generate Follower Insights.

A blueprint for succeeding in a world of overwhelming information density

grow - Practical Marketing Solutions

… and thrown into this mix is perhaps the most profound change to our industry since the mobile phone — malignant growth in information density. Most estimates center on a number of 500 percent growth in the amount of information available in the Internet by 2020. I could argue that this is the most difficult time to be in marketing … ever. Fragmented channels.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. B2C buyers are driven by different motivations -- usually, feeling safe, secure and informed -- than B2B purchasers. If you reach a B2C audience, on the other hand, focus on proving your price and demonstrating emotional satisfaction first.

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. First of all, this presentation presents the information in an awesome way -- through sketchnotes. Well, we can''t get enough. Is it the number of followers?