| | | B2B Marketing Unplugged | | Audience + Information | 2 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED SEPTEMBER 29, 2012 Why You Need to Stop Publishing Your Newsletter want to talk about how newsletters are a symptom of a hoarding disorder in which hoarders attempt to control their constituents by doling out the information in a selective and occasional way. But the answer, friends, is not to sit on information like it’s a precious 12-pack of narrow ruled note pads and dish it out in your boring newsletter. If some or all of your audience has no access to electronic things, you can keep your paper newsletter. Years ago I worked with a sales administrator who had a hoarding problem. Which is what I want to talk about today. BOCTAOE*. | B2B MARKETING UNPLUGGED APRIL 13, 2012 Why You Need a Catch & Release Program for Subject Matter Experts They’ll take a fair bit of abuse and are usually eager to eat with grown-ups, but be warned: they don’t always know their limitations and may end up producing information from an orifice that isn’t exactly media trained. Sometimes, what our customers or the industry really want isn’t deep technical insight, but an audience with someone senior enough in our organization to matter. When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. I need to corner that slippery little *^#@?%, The problem is a simple one of supply and demand. Demo Dudes. | | | | | | |
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