B2B Marketing Traction

DECEMBER 9, 2014

Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do! This is part of knowing your audience. What’s appropriate?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MARCH 20, 2015

Where are they and how do they like to get information? You’ll find that with a thorough understanding of your target audience, you will sell more products and services. You’ll also be poised to create new products and services to meet what your audience needs. Do they read certain journals in print or online?

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

SEPTEMBER 30, 2013

They provide important information for website visitors, who should be your main audience. Using numbers in headlines increases visits to and time spent on the page (perhaps because people know exactly how much information they will get?). Headlines are an important element of your website or blog.

Marketing Websites 100

Marketing Websites Search Marketing SEO B2B Marketing 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. Ideally, you would use a QR code to quickly connect your audience to a landing page on your site with a special offer.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

FEBRUARY 5, 2016

The plan should include a discussion of the web site audience. What images will appeal to the audience? Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Who are they?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

MAY 1, 2013

But many product launches fail to capture the attention of target audiences. They may even provide a little preliminary information about their new product before it’s launched. Where does he or she get information? Here’s why. Not enough runway to launch. What makes your buyer tick? What’s important to them?

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

APRIL 4, 2014

Research what information your audiences want and need and create and provide content around that. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. Find out how to build a great-performing site.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JUNE 6, 2013

It’s free, and especially if you’ve had your website online for a while, it provides a wealth of great information that you can use to make the site better. Am I attracting the wrong audience to my website? Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JANUARY 19, 2015

Keep the Content Short ( Depending on your Audience and Topic ). Just remember that the length of your eLetter and its articles should fit your audience and your topic. Contact us today for more information. In general , people don’t read much today. I think it’s a sad state of affairs, but that’s the reality.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

NOVEMBER 27, 2013

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Marketing departments plan to spend $135 billion on online content in 2014. 25% of the advertising market will be on the Internet by 2015. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

OCTOBER 27, 2011

Many companies want to market to a broad audience or the wrong audience. We found that while visitors would land on their blog, they rarely stayed or looked at more information, because they were interested in the events not in our clients’ business. Bad strategy.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 14, 2011

Is it compelling and valuable to your target audience? If you need a resource, New Incite provides content – visit our Outsource Content Services page for more information. Definition of Mill. mill /mil/- (noun) one that produces or processes people. or things mechanically or in large numbers. www.merriam-webster.com).

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 9, 2012

Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. Do you want to train or inform your readers? It is its tone, its style, and how both of those fit its purpose. For example, do you want to entertain with your blog posts? Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Were we attracting the right audience?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

SEPTEMBER 27, 2011

Re-purpose the same information into a downloadable eBook or whitepaper, depending on your topic and audience. ( When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MAY 25, 2012

What messaging and content resonates with your audience(s)? Contact New Incite founder Jennifer Beever for more information. Which social media platforms are your prospects, customers and clients on? Which social media platforms will drive qualified traffic to your web site? Create a Strategic Social Media Plan.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

OCTOBER 28, 2014

Have your competitors missed some marketing opportunities – perhaps a niche target audience – that can give you an advantage? The competitive analysis gives you initial information so that you know what competitors to pursue (and then do much more detailed due diligence and analysis required for M&A transactions).

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 25, 2010

In a little over an hour, Dave gave the audience of strategic planners a new model for jump-starting strategic plan implementation with his keynote speech. Dave had the audience break into small groups to create and discuss our individual micro-strategies, giving everyone a chance to experience the model first-hand. 93% compliance!

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 16, 2009

Live-blogging forced me to more actively listen for the nuggets and take-aways from each session to put into the blog, and to listen for a way to “net out” the session – that is, to find a way to quickly characterize the speaker, their comments, the audience Q&A. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

Live-blogging forced me to more actively listen for the nuggets and take-aways from each session to put into the blog, and to listen for a way to “net out” the session – that is, to find a way to quickly characterize the speaker, their comments, the audience Q&A. See Bruno Giussani’s Tips for Conference Bloggers.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 8, 2015

Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. Do you need help creating marketing content that adds value for your target audience?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. Millennials’ need for discovery means that you should openly share information and provide interesting, helpful and engaging content. You did the research.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Get real and give buyers valuable information. Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. They want what they want when they want it. So stop the smoke and mirrors and perhaps even the too-clever marketing headlines and taglines.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JANUARY 20, 2011

Reality: Your Company Page Is Not Visibly Tied To Your Personal Information. An online profile which includes age, sex and geographical information? ” Facebook is rich with opportunities for targeting the right audience – it is pretty close to a marketer’s dream. But they’re there. Agree or disagree?

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100

B2B Marketing Traction

MAY 21, 2014

Understanding your audience, how to leverage your services and products, and how to execute content are key factors. Know your audience. As with all marketing, first you need to understand your audience. On what social media and other online platforms are your audiences? (A Can you walk in their shoes? (A

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Vary the content (webinars, videos, eBooks, whitepapers, infographics ) so that you reach different audiences and appeal to different learning styles. Engage your prospects and customers with valuable content such as helpful tips, user guides and how-to’s.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100