Avitage

SEPTEMBER 7, 2017

One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

Content 120

Content Verticals B2B Sales Tactics 120

Avitage

JUNE 28, 2017

.” For B2B sales and marketing leaders the problem isn’t knowing what to do. What to do is universally understood and generally accepted.

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

AUGUST 29, 2018

Few content users and their audiences really know or think about what stage of the decision / selling process they’re in. To leverage today’s AI oriented information systems requires contextual tagging. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.”

Content 120

Content Tagging Buyer's Journey Buy 120

Avitage

JANUARY 16, 2018

By this I mean sales and marketing people, and their audiences, use and consume content. I also mean subject experts who possess the knowledge that informs content should not create it (mostly). Background on B2B Content Operations All content is outsourced, or should be. They don’t create it. They have a “day job.”

Content 120

Content Domain Paid Search Agency B2B Sales 120

Avitage

MAY 1, 2016

Content that addresses each audience interest, persona and situation performs better than generic content. But I had no idea how to use that information to help me sell. It informs my communication. We know relevance resonates. So why not create content based on personality profiles? One year later I moved into sales.

Profiling 120

Profiling Relevance Personalization Content 120

Avitage

APRIL 18, 2017

Knowing desired content formats, audience types and selling stages is simply insufficient input to inform quality content. Having managed a business that created content for B2B sales, marketing and training organizations for 20 years, we regularly dealt with requests expressed this way.

Design 120

Design Content Verticals B2B Sales 120

Avitage

NOVEMBER 21, 2012

Video is one of the fastest growing content formats that interest both audiences and marketers. He told me: “Our research shows online as well as mobile audiences want useful information delivered in convenient ways for fast consumption. So a lot is at stake to figuring this out. Video really fits these requirements well.

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120