audience Information Related Topics 
Anything Goes Marketing
JANUARY 21, 2009
Including images in an email is actually a good idea depending on the email and the target audience. That means that every part of the email should have relevant information that I'm interested in. Now, you may have noticed that Shoppers did include my Shoppers Optimum points balance - which is a personalized piece of information.
Anything Goes Marketing
JUNE 22, 2008
This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns. Another consideration is to ask subscribers what type of information they would like to receive. This is definitely recommended. Test, test, test. I know you hear that all the time.
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Anything Goes Marketing
MAY 26, 2007
Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Do you have an email newsletter? Email Newsletter 2.0 How do you do this?
Anything Goes Marketing
APRIL 30, 2006
It goes back to that concept of thinking about your target audience and what typre of informational that they would want to provide (not just willing to provide) rather then just thinking about the information that you want. "But she feels like she'll get something immediate back from filling out our form, so it's a good thing.""
Anything Goes Marketing
NOVEMBER 29, 2006
Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. While they do take questions from "audience members" when the video is shot, this doesn't seem very real.
Anything Goes Marketing
OCTOBER 13, 2008
It's possible that we are not attracting the right audience, however it may be another reason. Don't confuse the web visitor with additional information. Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). This reduces the anxiety of the web visitor.
Anything Goes Marketing
MAY 28, 2006
Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. Make sure that your target audience will understand all of the acronyms that you use on your home page. However, is that what people really want to see? Keep it to 3-4 key messages, and use point form.
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