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SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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OCTOBER 11, 2023

For example, rather than Growth and Product Marketing contracting separate content writers, you could onboard one shared resource who becomes more familiar with your audience and product — and creates higher-quality content for both teams. Don’t neglect the dotted lines Marketing is a team sport.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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SEPTEMBER 25, 2023

Today’s buyers are more reliant on digital information to move them along their journey. This primarily happens when marketing and sales teams lack alignment around: Their target audience—who are we trying to reach? Their metrics and definitions—what’s an SQL, anyway?

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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FEBRUARY 26, 2024

A/B tests involve running two versions simultaneously while changing only one element at a time to pinpoint the key variable that drives audience response. What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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OCTOBER 6, 2023

How often you send messages What they will be about Specific benefits of receiving SMS from your company Opt-out process Whether or not you reply to texts How to get more information or help When you start sending SMS, you should be able to track how many credits you’re planning to use to do so, and once completed, how many remain.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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MARCH 1, 2024

How marketing can help sales nurture prospects to create opportunities Relevance to your audience’s needs, aligning it with your lead nurture efforts, and following up effectively are critical areas of focus when building a marketing pipeline, according to Jeff. “If He explains that it’s important to understand need and intent early.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 19, 2023

By driving more active engagement, they better understand their customers, which empowers them to tell more compelling stories to all of their target audiences. Informing your audience will drive trust in your offerings and endear prospects and customers to your brand. Don’t preach, empathize. Don’t brag, listen.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Industry, size, revenue—these are all quantitative data points that can inform your ICP. In our last piece in this series, we talked about the downsides of sales and marketing misalignment.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Because for folks like us, LinkedIn is a must.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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OCTOBER 2, 2023

This could include standard alerts and notifications, promotional texts sent to a targeted segment of your audience, or even behaviorally triggered SMS messages that you send after a client or lead takes a specific action. Personalization is about meaningful relevance: delivering the right message at the right time to meet a current need.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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OCTOBER 3, 2023

In either case, the goal is always to drive the audience to take up your call to action and do just that: act! These pages are a great opportunity for you to present all your great content square in front of your audience. Blogs are a bit unique because they represent a golden opportunity to further educate your audience.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130