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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Here, we’re discussing how you can build and leverage your brand identity to create content your audience actually wants to read by choosing a theme, identifying a voice, and keeping content fresh.

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. That’s information you must have to make informed decisions with your marketing dollars. Your competitors are waking up to the power of text marketing. Text Message Marketing Benefits.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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Target Audience

ClearVoice

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Bring your favorite note-taking device to capture key information as we dive into this “webinar about webinars.” Or, do you think the webinars you are presenting could be more effective?