SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Vidyard

JULY 29, 2014

There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

SalesIntel

APRIL 16, 2021

The right use of data is important for B2B companies to develop a foolproof go-to-market plan. No company works without data, and it’s equally important to understand how to use it to launch targeted marketing campaigns and achieve sales success. Segmenting customer data is an essential part of B2B sales and marketing.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Hubspot

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions. Distribute your content.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Inbox Insight

NOVEMBER 23, 2022

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. Reading time: 10 minutes.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Single Grain

AUGUST 4, 2020

A universal parameter that determines the success of your business is the ability to communicate with your target audience. Book My Free SaaS Marketing Consultation. Account owners who visited our customer education academy were 4x more likely to purchase compared to account owners who did not. Step 2: Plan the Content.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116