Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Because you are now getting different people for different reasons, the value will be different, and likely lower.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

DECEMBER 20, 2011

An Average Market Participant Your company is known to a few, but the audience doesn’t recognize you for your research or perspective. The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Lead Generation Webcast 100

Digital B2B Marketing

JUNE 14, 2012

To broadly improve your visibility within your market, you need to focus this content marketing initiative on the priorities your target audience has when they are not in market for or considering your solutions. Get To Know Your Audience It has been said a million times, but it is still critical. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

JUNE 2, 2011

This content is valuable to a far broader audience than even early stage buying cycle content. One company that does an excellent job of providing stage zero content is HubSpot. The tools and research they offer are applicable to their marketing audience, even if they are not looking for a solution. That is stage zero content.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

APRIL 29, 2014

Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. The Reality of Marketing Content.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

JUNE 4, 2013

Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. The B2B Lead Generation List.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

APRIL 17, 2013

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. The sales experience should always be a more meaningful experience than what marketing delivers, but it impacts a still smaller audience. Compared to advertising, content can make a big impression.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100