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Digital B2B Marketing

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3 Common Problems with B2B Marketing Personas

Digital B2B Marketing

Understanding your audience is critical, and personas are one of the most effective solutions, right? Unfortunately, many B2B marketers are working with personas that do more harm than good. Titles do not define people and personas should help you connect with people! It was a stark reminder of how common bad personas are today.

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Banners Don’t Drive Leads in B2B Marketing

Digital B2B Marketing

Ok, here are how the numbers work out for different banner approaches targeting enterprise B2B audiences. Retargeting works for two reasons other banner tactics cannot replicate: It is your exact audience and they are already aware of you and have engaged with you. Banners don’t drive leads. Remember that.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Do people want to work with you? Are you simply helping your customers justify the decision they already want to make? As you help potential buyers through the process, they will become more familiar with you and your solutions as well, leading to an opportunity to make a sale.

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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Your planning is based on your target audience, but you are measuring activity from everyone.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

.” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. However, marketing cannot close an enterprise B2B sale without the help of sales. The Customer Experience. Advertising isn’t dead.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. What if you didn’t need to generalize your audience?

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

While it is true that quality is lower, the relatively low cost still works out well for many companies. List rentals can also reach a larger portion of a given target audience than purchased lists. You are working on a very targeted program and will only be using the list a couple times in the year. Buying a B2B List.