Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Many people use social media to search for their favorite products/services/brands.

Tools 232

Tools Social Media Social Networks Work Management 232

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024?

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

SocialPilot

FEBRUARY 21, 2024

Do you want a piece of this pie and engage your target audience like all these marketers are getting? Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. Without further ado, let’s get moving.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. Which is further complicated by experts who negate the benefits of hashtagging or dismiss them as irrelevant.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Uncover important insights about your audience. Let’s dig in. What is Instagram automation?

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Is your audience still active on X? If your audience is sticking with X, then you probably should too. If you already have an audience on X, you shouldn’t give that up.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Stevens & Tate

MARCH 31, 2024

Collaborating with a professional designer is a strategic investment in creating a logo that captures attention and resonates with your audience. Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

ClearVoice

SEPTEMBER 22, 2023

Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Have reviews on your website, Google, Yelp, or social media platforms? Curating content is sharing content that already exists in a new way with your audience.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Content Marketing Institute

JUNE 1, 2023

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Continue reading →

Twitter 139

Twitter Linkedin Facebook Content 139

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. How many hashtags should you be using? It depends on your audience.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Worse still – what if you’re talking to the wrong audience altogether?

Social Media 98

Social Media Template Media Viral Marketing 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Contently

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. In addition, your audience will look forward to your Reels when they learn to expect them.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use? You’ll also want to look at building your audience.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Find your niche: Identify your target audience and create content that resonates with them. Find your niche: Identify your target audience and create content that resonates with them.

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service. Publishing whitepapers/ebooks?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Sprout Social

OCTOBER 25, 2022

In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Focus on building awareness within targeted audiences and grow from there. What is brand awareness?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. It's the ultimate tactic for reaching interested audiences and giving your videos the visibility they deserve.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. This includes captions, hashtags, sound clips and other identifying factors on the videos. Your social media team needs to do the same with your TikTok. This is where TikTok SEO comes in.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

MARCH 21, 2024

Local influencers also share the same experiences and dialects as your audience and understand local customs, values and trends, so their endorsements are more relatable and trustworthy. But don’t count the app out if your brand is outside of this target market, as the app is growing rapidly in popularity among other audiences, too.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. Hence aligning the platform more closely with its niche audience. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. Such features offer instant access to your audience, plus an added level of exclusivity because the time frame to view the content is limited. If you use Instagram and Shopify separately, they may cater to two different audiences.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 98

Keywords Template Analysis Barriers 98

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Anyword

SEPTEMBER 9, 2022

With social media, it’s all about kick starting the conversation. Social media as an advertising channel sparked 25% YoY growth , exceeding $137 billion, so it’s safe to say that the importance of those apps on our phones isn’t going anywhere. And the key to success on social media? Social Media In Numbers. Engagement.

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. More importantly, you need to know the ideal character count for social media posts. That said, what engages your audience will also vary depending on your industry.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

ClearVoice

AUGUST 9, 2021

As a freelancer or client manager, you have clear intentions for your social media presence. Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. The History of the Hashtag. how do you feel about using # (pound) for groups.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MARCH 3, 2022

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. Attracting mostly younger audiences, the platform sees a ton of usage and engagement. TikTok hashtags. What are TikTok hashtags? Benefits of using hashtags in your TikTok strategy.

Trends 112

Trends Communities Video Marketing Search Marketing 112