Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Use strong verbs, specific keywords, and personalization to pique your audience’s curiosity and entice them to open your email. 5: Timing and frequency Find the sweet spot for email frequency.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Martech

MARCH 26, 2024

Consistency is key when it comes to building brand awareness and engaging with your audience. Quality content is more important than quantity, so focus on creating valuable and relevant posts that resonate with your target audience. A higher engagement rate indicates that your content is resonating with your audience.

Social Media 59

Social Media Media Best Practices Marketing AI 59

Marketing Insider Group

APRIL 17, 2023

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories. Do you want to keep your audience engaged, too?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

SmartBrief - Marketing

FEBRUARY 26, 2024

OptinMonster ) Define your goals, objectives and audience The first step in the development of an effective email newsletter is to map the program to existing sales and marketing goals. Prioritizing target audiences also is a critical step in the planning phase. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing quality. But a lot of this will depend on your audience, your resources, and what you are trying to achieve with your content marketing.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. After all, who can blame them? How do we do that?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Navigate the Channel

OCTOBER 20, 2023

Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Keywords must be used at a limited frequency and placed in captivating content. Aim for a keyword frequency between 1.5 Does keyword frequency still matter for SEO?

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. Step 1: Define Your Audience The first step in setting up a retargeting campaign is to define the audience you want to target.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Navigate the Channel

SEPTEMBER 22, 2023

The first is our audience and ensuring we’re targeting the right people with our efforts. We’re likely not the only ones going after our target audience so we need to profile the strength of each relevant competitor. The second is our competition. The first step is to identify our competitors list.

Paid Content 65

Paid Content Ad Frequency PPC Landing Pages 65

Webbiquity

SEPTEMBER 19, 2017

Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter. Which is why a documented strategy and audience research are so important. Blog posts are a great way to attract a new audience.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

JULY 14, 2020

Do we have anything to offer our audiences right now? To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. When we produced content that was based on expertise, audiences responded. Our audience ignored them. Our audience needed something more relevant.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Trade Press Services Newsletter

OCTOBER 4, 2023

A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. A/B testing can be used to evaluate the elements like color , image size, special offers, templates, layout, timing and frequency. Test one element at a time. Test on multiple channels.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Marketing Insider Group

JUNE 19, 2023

Image Source Grasping Why You Need To Do Competitor Content Analysis Competitor content analysis helps you discover what’s clicking with your target audience and how they want to engage with you. How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Lead Ranking 136

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 136

Navigate the Channel

JANUARY 19, 2024

Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs. Selecting platforms that resonate with your blog’s theme and your target audience’s preferences is essential for effective promotion. This can make your posts more discoverable to a wider audience.

Social Media 65

Social Media Media Blogger Demographics 65

Martech

JANUARY 9, 2024

Understand frequency with which prospects are being emailed. Help discover new unique audiences and prospects. Lead and account scoring/prioritization. Create email body copy and subject lines. Create forms and landing pages. Create intelligent campaigns. Send time and channel optimization. Create predictive reporting models.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

Digilant

MARCH 10, 2022

.”As the medium has evolved, now advertisers have access to podcast networks which give them the chance to have content played across various podcasts — all hypertargeted to your target audience — within that network. All of these can help you find new disruptive ways to reach your audience. Be mindful of frequency.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Let’s break down the key factors.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

JANUARY 27, 2023

We have different audiences, challenges, resources and goals. I didn’t run any numbers to measure volume, isolate cadences or track frequency curves. My advice for everyone on frequency: If you throttled up during the holiday, now it’s time to throttle back. Return to your regular volume, frequency and cadence.

Email Marketing 140

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 140

Scoop.it

FEBRUARY 1, 2024

Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. As such, businesses can’t deny the importance of creating content that will successfully attract their target audience and keep them hooked. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Digilant

AUGUST 10, 2021

Audio offers a focused one-to-one connection, therefore the frequency in which your ad is heard is important. You want your ad to be memorable but not annoying to the audience. Just like frequency, advertisers need to keep in mind the actual creation of the ad waivers on a fine line of memorable and annoyance.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Martech

OCTOBER 20, 2023

Shoppable ads are beginning to make an impact on smart TV audiences, with 55% in a new survey sample recalling seeing shoppable ads and 50% admitting to interacting with them. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

Ads 111

Ads Ad Frequency Television marketing Deep Linking 111

Vision6

NOVEMBER 2, 2023

In this comprehensive guide, we’ll explore the best times and days to send your emails, taking into account all the important things such as your audience, your industry, and what your consumer behaviour looks like. One of those is whether your audience are the early-bird-catches-the-worm kind of folk or everyone else.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

ConvertKit

AUGUST 4, 2021

Emails take your audience from noisy social media feeds to individually curated inboxes. Your newsletters main topics, focus, and frequency. The frequency and general topics. Announcing the frequency and structure of the newsletter. Announcing the newsletter frequency. Your backstory/about you. Your core values.

Examples 145

Examples Newsletter Template Landing Pages 145

Digilant

NOVEMBER 8, 2023

With different streaming services, consumers have more control over the content they consume, providing more opportunities for advertisers to reach niche audiences. However, the ability to target networks and programs directly tailored to your target audience is nothing short of a premium ad buy.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

AUGUST 31, 2023

billion email users across the globe, making email a powerful tool to reach nearly any audience. Personalization and segmentation perfection — Speak to your target audience with relevant content that is valuable to them. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 107

Email Marketing Deliverability Copywriting CAN-SPAM 107

Launch Marketing

MARCH 28, 2023

Through these efforts, vcfo has achieved content consistency and higher publishing frequency. In turn, this has supported organic traffic growth, audience engagement, and ancillary marketing efforts such as email marketing and event applications. Launch helped us crack the code on getting the expertise of our team onto paper!

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Liveintent

MAY 24, 2021

We’re actually here to say that if Facebook works for you, you should keep engaging your audiences on Facebook. One of the main draws to Facebook is that it has one of the largest audiences available to advertisers. Savvy marketers know that effective advertising requires reach and frequency. Here’s why.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Salesforce Marketing Cloud

JUNE 2, 2022

Einstein: Einstein Engagement Frequency “What-If” analyzer. The new “What-If” analyzer tile on the Einstein Engagement Frequency dashboard predicts how your next email send will impact engagement. As a marketer, you need to ensure you’re delivering the right message to the right audience. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

DECEMBER 30, 2021

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. But with fragmentation across linear and CTV viewing, robust frequency management across both will be critical to the effective use of ad dollars.”. Activating more ads programmatically. More real-time bidding.

Advertising Agencies 119

Advertising Agencies Advertising Channels Advertisements Advertising 119

Martech

AUGUST 26, 2022

You can use the framing effect when you craft your message relative to what’s important to your audience — and then you can watch it take hold. The audience to whom the service appeals enjoy consuming exclusive movies, documentaries and podcasts on the platform. Cognitive bias 3: Frequency bias. In your inbox.

Bundling 103

Bundling Ad Frequency Pricing Price 103

Martech

AUGUST 7, 2023

Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. Our 2020 survey, which asked about replacements in 2019 — i.e. pre-pandemic — shows a much greater frequency of replacement across all major categories.

Customer Surveys 93

Customer Surveys Marketing Automation Services Digital Transformation Marketing Management 93

Vision6

JANUARY 9, 2022

So here’s a few best practices to ensure your email retargeting continues to be effective and optimised for your audience. Get your frequency right. Unfortunately, there’s no magic number, but hitting the right frequency is important for getting the most out of your retargeting. Hyper-personalise your communications.

Practices 91

Practices Best Practices Deliverability Click Rate 91

Sprout Social

NOVEMBER 9, 2021

Below are some key reasons why you shouldn’t sleep on growing your subscriber count: Greater reach and audience engagement. Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Upping your upload frequency makes that incentive even stronger.

Youtube 138

Youtube Tips Tools Social Media 138

Navigate the Channel

NOVEMBER 16, 2023

Make Things Light Hearted While surveys serve a serious purpose, injecting a touch of light-heartedness can go a long way in engaging your audience. What’s the ideal frequency for conducting customer surveys? Create a survey experience that is enjoyable and approachable.

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Send frequency . As you start to send regular emails, be mindful of your frequency. Email reputation is slow to build and quick to lose.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99