Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

The ROI Guy

JULY 11, 2017

Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. Now, two years on, the forecast from Forrester is even gloomier, with faster than anticipated disintermediation. So how do you find, up-skill and enable enough of these consultative reps?

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers. .’

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation. What is Conversational Marketing?

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. How intent data adoption benefits your brand.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking for a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

TrustRadius Marketing

OCTOBER 3, 2022

That’s changing, as one of the key ABM trends for brands is uniting the two practices. This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Martech Advisor

DECEMBER 3, 2019

Here are six steps marketers can take to help them understand and connect better with their audience, says, Bruce McMeekin, Founder and CEO, BKM Marketing. Unfortunately, most marketers don't know how their customers feel about advertising, according to Forrester. This stems from a variety of factors. Does it align?

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri what is your perspective on this and where do you see these trends leading and what are key lessons learned? In-person events, long a staple of marketers, are not an option currently.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

JANUARY 17, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking to take control of your data?

Marketing AI 90

Marketing AI Enterprise Management Features Marketing Management 90

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. Forrester). Adobe Digital Trends Report). Adobe Digital Trends Report). To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting. Adobe Digital Trends Report).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Certainly many in the audience took notice.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

B2B Marketing Exchange

MARCH 4, 2024

Phyllis Davidson from Forrester set the tone with her keynote, drawing parallels between B2B content strategies and the evolution of Taylor Swift’s success. Davidson emphasized the need for marketers to evolve, adapt, and engage with their audience to stay relevant in a rapidly changing landscape.

B2B Marketing 52

B2B Marketing B2B Account Based Marketing ABM 52

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Madison Logic

FEBRUARY 7, 2024

However, it’s important to view the technology as more of a tool for inspiration rather than a replacement for the human element. And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. By using the most trending platform?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Biznology

FEBRUARY 14, 2022

The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. The ability to gather zero-party data indicates that you’ve gained trust with your audience and have begun to build a relationship. The question then is, how do we do it?

Forrester 104

Forrester Differentiation Opinions Social Media 104

Onalytica B2B

FEBRUARY 28, 2019

Below is a comparison of the average audience size for influencers & the media, their activity level & their audiences’ engagement on their AI posts over the past 3 months. This trend was also seen when looking at average engagement per AI post – where influencers received 58 % more engagement than media outlets.

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Create content your Pinterest users want, as they are apparently a very valuable audience. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012. Target the Timeline & Act Like a Local.

Tools 120

Tools Trends Tips Social Networks 120

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Sprout Social

JANUARY 23, 2023

Understand your audience Your priorities have changed because of the economic headwinds of 2022 and your customers are no different. React quickly The days of taking three to four months to evaluate a trend are over. It holds real-time, unfiltered insights into your audience. Focused efforts are the winning strategy for 2023.

Planning 123

Planning Ad Building Marketing Budget Budget Programs 123

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. And guiding leads through this complex journey requires a well-defined strategy. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. How do you enhance category leadership? Or create an ongoing best practice series.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. About 40 percent claim that they struggle due to a lack of visibility into the data they use to define audiences. Budgeting for Mobile Marketing Initiatives.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120