Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. In a way that is audience vs. sales-centric? Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. It was empowering.

Marketing AI 113

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 113

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. How B2B buying has changed.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. Mid-funnel campaigns separate general audiences into bystanders and actively interested prospects.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Forrester B2B

MAY 13, 2022

Audience insights are more critical than ever for B2B marketers. About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]. Business decision makers are making the shift to anywhere work and spending more of their time with digital media.

B2B Marketing 52

B2B Marketing B2B Media Forrester 52

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. I think one big area that marketers have made changes to is agendas.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance.

Marketing & Strategy 93

Marketing & Strategy Buyer Personas B2B Emarketing 93

SmartBrief - Marketing

JULY 25, 2023

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. UGC’s hidden power is in its ability to scale, enabling marketers to expand exposure across new platforms and extend its reach to new audience segments.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Martech

OCTOBER 8, 2021

G2, the business software and services review site and marketplace, has added new ABM integrations to its existing integrations with LinkedIn Matched Audiences, Terminus, and Metadata. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 92

Account Based Marketing ABM Ideal Customer Profiles Profiling 92

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Using them to invest in key areas of digital marketing will help audiences find and buy from you. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Martech

OCTOBER 6, 2021

Account stage attributes can be used to create stage-specific audiences that can be activated across channels. What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Account stages can be viewed distributed across a dashboard or individually.

Account Based Marketing 96

Account Based Marketing ABM B2B Forrester 96

KoMarketing Associates

AUGUST 8, 2018

Not all marketers are “customer obsessed,” or hyper-focused on their target audience, but new research shows that those who are tend to see more overall success. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers turn to email.

Marketing Report 132

Marketing Report Customer Satisfaction Forrester Lead Scoring 132

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 102

Social Media Work Management Marketing Management Media 102

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Sales teams save time through this automation and improve efficiencies via the analytics. Automation’s advantages are vast.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Research by Forrester shows that organizations using intent data for lead scoring achieve a 79% higher win rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Find audiences on CTV with ABM platforms. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals.

Account Based Marketing 100

Account Based Marketing ABM Marketing & Strategy Landing Pages 100

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Optimize ABM digital ad campaigns with in-depth analytics, to visualize and analyze how your audiences perform over time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. She mentions the necessity of optimizing your efforts based on different demographics within your audience. Key Findings from the ABM Benchmark Survey. 5 B2B Marketing Predictions for 2020 by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers will need to be more strategic in working with audience privacy . Customer marketing will be critical in 2023.

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Unfortunately, the results aren’t great. What’s going on here?

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

APRIL 5, 2022

Catalyst ) Diverse companies are 70% more likely to capture a new market audience. Forrester ). Audience acquisition and loyalty. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Heat Test Report ). It also drove the second-highest launch sales in history for Nintendo Switch. Hiring and retention.

Business 112

Business Loyalty Paid Search Agency Acquisitions 112

Liveintent

DECEMBER 7, 2021

The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Types of audience data. Types of audience data. Now, your head might be spinning trying to keep all these different types of audience data straight.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

OCTOBER 28, 2021

Researching relevant keyword phrases and relevant locations are great ways to categorize your audience and craft an ideal customer profile (IDP). What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before. Act on buyer interest data.

Top of Funnel 111

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 111

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. That purpose doesn’t need to be purely philanthropic to appeal to audiences.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Martech

MARCH 30, 2023

It is the audience and how that audience engages with the messaging. Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. Study your audience, learn their needs and create content that meets those needs. Who are you talking to? My answer is no.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128