Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.) Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. By comparison, from 2018 to 2019, there was a 0.3% Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

These statistics should not discount the lost businesses during COVID.). Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. By comparison, from 2018 to 2019, there was a 0.3% Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. The statistics showed that over the next 12 months, the majority of marketers (88 percent) would like to grow direct revenue/sales through mobile.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Strategic Partnerships: Collaborating with complementary businesses can expand reach, access new audiences, and generate demand.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Email Personalization Statistics Campaigns that use email personalization perform better overall.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Apparently little has changed in two years.

Forrester 80

Forrester Content Trade Show Opinions 80

Heinz Marketing

AUGUST 20, 2021

Do they have companies in their database that make up their target audience and ideal customer profile? A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. It has a wide audience base of all ages who come to the platform to connect with friends and family. Facebook ads convert really well, due in part to the ability to target very specific audiences. Even better? The good news?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. Realistically, you can evaluate a variety of different social media metrics, but you only need to focus on those that apply to the following questions: Are you engaging with the right audience?

Social Media 134

Social Media ROI Social Marketing Media 134

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Because customers are the primary focus of lead generating tactics, you must first identify your target audience before developing methods. You should analyze the statistics of your competitors’ target audiences.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. ” “AI doesn’t have taste, it doesn’t know your audience.” ” “The calorie burn of trying to align strategy and execution is insane.”

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is because the audience finds video content more compelling and visually appealing than simple text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Walker Sands

AUGUST 8, 2022

Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimately, a waste of resources. But what does it mean to really understand your audiences? Understanding Your B2B Buyers. or ones with limited multiple-choice responses.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Clustering Algorithms: It segments the audience list based on demographics and certain customer behaviors to predict their impending decisions.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Thus, the year 2020 will see B2B marketers pivot from products to experiences.

Planning 58

Planning Studies B2B Marketing Trends 58

Content4Demand

APRIL 9, 2021

This form of automation works by accessing a broad range of third-party data sets to find high-value audiences, with specifics into who’s visiting a website and analyzing their actions, Olcay explained in the webinar. For more ideas about how to use tech to tap into buyer intent, check out 3 Ways to Use Audience Listening Tools.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

KoMarketing Associates

MARCH 24, 2014

Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis. Followers: 247K. Standout Tactic: . After all, social media is supposed to be used as a conversational tool!

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Bad lead quality. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Vidyard

OCTOBER 27, 2019

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?),

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. ” Forrester’s research shows us that, between 2019 and 2020, consumers using digital payment methods grew from 61% to 64%. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Biznology

JANUARY 27, 2014

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vidyard

OCTOBER 27, 2019

These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?),

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

NetLine

JUNE 21, 2022

35% of the Job Levels that we track to produce our Consumption Gap statistics have consumption measures exceeding the average, including the C-Level. According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Porch Group Media

SEPTEMBER 12, 2019

Many brands understand the importance of these three broad areas as related to the customer experience, but let’s dive a bit deeper and some statistics you may not be aware of. Forrester). To deliver on their customer experience management goals, 55% of marketers are prioritizing more effective audience segmentation and targeting.

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Your audience of the presentation may not even be aware that Sales and Marketing are facing the problems they are.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

SEPTEMBER 12, 2017

Who’s more credible, you or a research firm like Forrester or Gartner? Use statistics and quotes in your video, and even highlight them on your whiteboard. Great storytellers keep audiences interested by introducing questions through foreshadowing, or hinting at what’s to come. Our point precisely. Foreshadow.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Webbiquity

APRIL 20, 2010

Sean Donahue interviews senior analyst Sergio Balegno about tips for combining social media with email marketing to help “one message exponentially, virally grow to reach a very large audience.&#. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report. Why do email marketing?

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100