Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Conductor

SEPTEMBER 24, 2019

We want to help you communicate that value to your company with confidence. That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. .” Alex Kohreidze, Senior Digital Strategist, Conductor.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. These are the very audiences with whom relationships are established.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. MQL qualification criteria vary by industry and target audience, but common factors include: Downloading white papers or ebooks. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Marketing Insider Group

MAY 3, 2021

It doesn’t add value to your audience and can seem completely irrelevant. B2B content often fails because it’s not written for the audience, readable, or interesting. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. You Aren’t Writing for Your Audience.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Certainly many in the audience took notice.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers. .’

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Zoominfo

DECEMBER 20, 2021

The best way to unearth key buying signals from your audience? Conversational marketing is an audience engagement channel that lets buyers and sellers communicate in real time, using tools such as live chat, chatbots, voice bots, and audio conversations. Start a conversation. What is Conversational Marketing?

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms. Looking for a CDP?

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing AI 106

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Prioritize Leads Do you know?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals. See for yourself with a free trial.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Conductor

MARCH 31, 2020

For their Total Economic Impact Report , Forrester interviewed Conductor customers and found that SEO efforts helped build overall team efficiency across PPC and content marketing, and also informed other business decisions. SEO and Content Marketing. So why is SEO important in digital marketing? SEO and Business Strategy.

Cost Per Click 114

Cost Per Click SEO Paid Search Agency Forrester 114

Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. Content marketers typically know much they spend, but understanding how much they help the company earn requires a bit more investigation.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Madison Logic

AUGUST 11, 2022

Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Marketers are thinking about the goals they need to achieve and what audiences are demanding and building from there. I think one big area that marketers have made changes to is agendas.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Sprout Social

FEBRUARY 28, 2024

From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels. As networks innovate, social media technology has evolved in lockstep—ensuring practitioners can continue to show up where and how their audiences expect.

Social Media 103

Social Media Work Management Marketing Management Media 103

Biznology

FEBRUARY 14, 2022

The idea of differentiating these two kinds of data collection has been around for at least a few years, apparently having been conceived by Forrester in 2018. The ability to gather zero-party data indicates that you’ve gained trust with your audience and have begun to build a relationship. In fact, it would be downright creepy.

Forrester 104

Forrester Differentiation Opinions Social Media 104

Madison Logic

FEBRUARY 7, 2024

Experts agree that the key to successful resolutions is setting small goals that help you achieve big results. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Now is the time to get real about creating demand, and CTV can help you capture that attention and prime your buyers before they even know they need you.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

APRIL 3, 2024

be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? Leveraging intent data empowers you to: Target the right audience: Concentrate your sales and marketing efforts on companies exhibiting clear buying signals for your offerings. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

SpotMe Blog

JUNE 28, 2023

Discover which companies like Boomset could help you achieve your business goals and choose the best Boomset alternative for you and your team. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Figure 2 : Nearly one out of every two respondents indicated a need for help with identifying qualified prospects. Frattini added.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Figure 2 : Nearly one out of every two respondents indicated a need for help with identifying qualified prospects. Frattini added.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Intent data helps you identify prospects with a genuine interest, ensuring your sales team focuses on the right opportunities: you prioritize your outreach efforts and maximize your ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Using them to invest in key areas of digital marketing will help audiences find and buy from you. Quick Takeaways.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath attributes this massive disparity between brand messaging and buyer needs to the “kiss of beige” in B2B marketing – a tendency for B2B companies to play it safe, generalize their audiences, and avoid taking a stance.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. So, how do we bridge the gap to better help our sales teams sell to high-priority clients? Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). This might be why only 28% of salespeople say marketing is their best source of leads.

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Contently

AUGUST 22, 2017

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

Paid Content 161

Paid Content Content Marketing Content Forrester 161

Top Rank Marketing

MARCH 18, 2024

Staying aligned with its guidelines and priorities will help you continue to grow your authority and attract high-quality visitors. Helpful, expert-sourced content will rise above the rest Google SGE presents a unique opportunity for B2B creators. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Content Standard

APRIL 5, 2021

Today’s customers understand their value to businesses, and they know that the digital era of business is saturated with solutions providers jockeying to sell to their target audience. This awareness helps bolster efforts at personalization that connect marketing efforts to specific customer pain points. ” 4.

Top of Funnel 105

Top of Funnel Differentiation Paid Search Agency Thought Leadership 105

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Lastly, industry research helps your brand get discovered and establishes you as an expert.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89