Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

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Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix? I just really loved the ability to hyper-target your audience with your creative and your offers.

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Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. This was actually one of the first things we did when we became part of Porch. As a matter of fact, we now have 80+% of all homebuyers and pre-movers within our mover spine. Michelle: Sure.

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Porch Group Media

DECEMBER 26, 2022

Welcome to the Movers and Shakers podcast. There’s a significant number of new movers who are doing their homework ahead of time, and they’re doing their research perhaps on the obvious things like mortgages and insurance as we’ve got listed here, but they’re doing this 3 or 4 month in advance.

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Purchase First-Mover Advantage Cable CMO 52

Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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First-Mover Advantage Acquisitions Marketing & Strategy Paid Search Agency 52

Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

JANUARY 6, 2023

Welcome to the Movers and Shakers podcast. New Movers & Social Media Purchase Power. Current owners are at 61% and 65% of first-time homebuyers are acknowledging that they’ve made purchases through social media advertising. Luci: We want to talk a little bit about social media. Tell us what you’re seeing here.

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Social Media Purchase First-Mover Advantage Media 52

Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. movers possible. Possible Movers.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

JULY 5, 2022

But with a saturation of possible touchpoints and expanding competition, capturing the right audience in the right place at the right time requires a complex strategic approach. Key Topics: How Effective is Mover Marketing?: Retailers with mover marketing strategies are over 2.5x Who is Using Mover Marketing?:

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Martech

FEBRUARY 19, 2024

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Roster-wide tech fluency unlocks first-mover opportunities while protecting against obsolescence. Forward-looking CMOs recognize skills-based hiring as crucial.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Porch Group Media

OCTOBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

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Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation.

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. The 2022 Marketer’s Perspective on Mover Marketing.

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Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

APRIL 28, 2022

When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. David Krane, Senior Research Analyst from The Harris Poll joined us recently on our webinar, Marketing to the Millennial Mover to weigh in. Download Report.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

MARCH 9, 2022

They represent a highly lucrative audience who are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. The New Mover Trends Report from Porch and V12 explores today’s new mover, how they are spending and when they are purchasing. Download your free copy here !

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on Porch Group Media. Contact us today!

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Porch Group Media

FEBRUARY 20, 2023

They go straight from first-party data right to display, or in-market audience to display. You’ll be the first to know when we post more great marketing content! Whether it’s first party data, blended data, or targeted data. first appeared on V12. Contact us today!

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First-Mover Advantage Media Work Management Marketing Management 52

Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. Learn what to expect with a campaign using Strategus and how it delivers unique audience creation. The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JULY 1, 2021

Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. How Does Data Science Work in Mover Marketing? Custom Audiences.

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Marketing Attribution First-Mover Advantage Campaigns Cross-Selling 52

Contently

MAY 7, 2021

But even before I built up my newsletter audience, I’d get 500+ bonus views when I reposted articles on LinkedIn Pulse. Strangely, LinkedIn isn’t showing how many views our first company page article has, but there are already more likes and comments than our average post. First-mover advantage.

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Porch Group Media

NOVEMBER 15, 2022

Michelle and Charlie also share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. Learn what to expect with a campaign using Strategus and how it delivers unique audience creation. The 2022 Marketer’s Perspective on Mover Marketing.

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First-Mover Advantage Video Marketing Media Acquisitions 52

Porch Group Media

DECEMBER 13, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We can take then that seed audience and figure out and identify through predictive algorithms, which consumers are likely in market today for a vehicle based on who we think bought cars in the recent past.

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Porch Group Media

SEPTEMBER 23, 2021

Did you know new movers are the most economically valuable consumers on the market? In an industry all about getting in the door first, your mover marketing efforts must be timely and precise in order to successfully reach them. Rapid audience creation: Choose your own audience on the fly with V12’s online services.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. Their audiences were migrating, and so they had a tactical problem, which was the performance. Download the 2022 New Mover Trends Report.

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Case Study Case Studies Advertising Funnels Top of Funnel 52

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. In this podcast, The V12 team explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience. Interested in learning how V12 helps you identify, target, and engage high-performing audiences?

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Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Porch Group Media

NOVEMBER 18, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. Download the 2022 New Mover Trends Report. You’ll be the first to know when we post more great marketing content!

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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