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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

Empathetic marketing understands the needs, frustrations, and motivations of its target audience. Your audience is undoubtedly wrestling with personal and professional conflicts and changes, and a content marketing campaign that ignores or exploits this situation will likely be seen as inappropriate and insensitive.

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

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How to Find Your Fans on Facebook but Connect with Them on Snapchat

Convince & Convert

Tweetable Moments Facebook is where we go to find our fans, and Snapchat is what we use to become friends with them. They know they may have to turn social media execution over to others on a team at some point, but for now they love being able to connect directly with their audience. ” See you next week!

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

When it comes to choosing what platforms to leverage in order to reach senior living audiences, you may have skipped over YouTube assuming that this particular platform is aimed at younger audiences. You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences.

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Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. ” If you could do a Skype call with any living person, who would it be? ” See you next week!

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

What this means is that you can essentially create a profile of the type of audience you want to reach, and platforms like Facebook and Instagram will help you deliver your content to that audience. While you may have images of Skype in mind, video-based conferencing has become even more dynamic in recent years.

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Through a combination of thoughtful audience targeting and advocate engagement , Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product. DocuSign : blog , Instagram , Facebook , and Twitter. Quotes From This Episode. ” —@caitlinangeloff.

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