SnapApp

DECEMBER 15, 2015

Contests bring your audience into the action by crowdsourcing entries, serving as a cost-effective way to create more content while collecting engaged leads. They’re particularly powerful on social, giving you a great way to expand your social media audience – and can be tweaked and customized to perfectly match your brand voice and style.

B2B Marketing 54

B2B Marketing Paid Search Agency Campaigns Planning 54

SnapApp

MAY 7, 2019

To find out, we teamed up with the research team at Databox and asked 43 marketing experts how they do it. For example, as the chart below shows, ‘following up via social media’ was an unpopular tactic with only 2% of marketers saying it has ‘significantly helped’ turn leads into sales-ready ones. Here’s what they said: 1.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

SEPTEMBER 30, 2016

Keeping up with all of the latest news on your own is tough, so let us do all the research for you. 8 Essential Elements of a Social Media Marketing Strategy. How Much Time Do Employees Spend on Social Media at Work? 8 Essential Elements of a Social Media Marketing Strategy. Houssem Daoud, Social Media Examiner.

Social Media 48

Social Media Opinions Internet Marketing Cost 48

SnapApp

AUGUST 24, 2017

As new technologies and opportunities to connect with online audiences rolled out, marketers had to learn, experiment, and adapt quickly to fall into the “early adopter” category and get ahead of their competition. . I did some research and reached out to marketers to find out what digital marketing was like in the 2000s. Early Blogs.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

SnapApp

MARCH 7, 2017

You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. Unbounce research indicates that the PPC visitors are 50% more likely to purchase something than organic visitors. Especially on social media, PPC ads are the norm rather than the exception.

Paid Content 48

Paid Content PPC Paid Search Agency Ads 48

SnapApp

NOVEMBER 16, 2011

Social media is evolving to?accommodate?a Meanwhile, marketers think of Facebook as content-driven ?with And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. social media strategy is essential for success. accommodate?a a range of personalities.

Social Networks 48

Social Networks Practices Best Practices Network Marketing 48

SnapApp

MARCH 20, 2012

Given that Google is far and away the largest search engine on the web and participation in the social network is growing, it's time for brands with Google+ pages to make sure their posts are optimized to get the maximum number of views possible. Optimize social snippets. Social sharing affects search ranking. Use Google+.

Google 48

Google SEO Lead Scoring Lead Ranking 48

SnapApp

MARCH 12, 2012

you haven't started to use it yet, Pinterest is a social network and visual bookmarking platform based?on million users, and it's now one of the top five social networking sites on the web. Unlike Twitter or Facebook, Pinterest isn't a?broadcast audience in social media and drive traffic to your products at the same time.

Business 48

Business Social Networks Broadcasting Promotion 48

SnapApp

FEBRUARY 24, 2011

Choose timely topics that relate to your audience and target demographic. You can even get feedback and market research from your users and use the input to improve your features. Encourage further interaction and viral growth by implementing Facebook and Twitter sharing so they can easily ask their friends to weigh in too.

Marketing Websites 48

Marketing Websites Viral Marketing Sample User-Generated Content 48

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Publishing deep content or big research and following up with outreach to content creators can drive links and mentions. If you have an awareness goal, you need an awareness metric for it (like reach, impressions, or % of target audience reached).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MARCH 21, 2018

With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Research from SiriusDecisions , indicates two-thirds of the buyer journey is now done digitally , rather than in-person or over the phone. What is Funnel Marketing? Source ). .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

APRIL 5, 2016

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Social Listening.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

APRIL 5, 2016

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. These are the most basic aspects of your buyer research. Lead Forms.

Research 48

Research Buyer Personas Top of Funnel B2B 48

SnapApp

MAY 2, 2018

Snackable content on social? Here’s a Facebook Live tour of the office by our friendly team. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. And, surprisingly, they’re a massive hit on social media. . Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

APRIL 23, 2019

But engaging an audience before, during, and after an event takes a lot of work. We teamed up with the research team at Databox to ask marketers to share their knowledge with us. For example, you might expect social media to be an effective way of promoting your event or promoting your attendance at an event.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

MAY 2, 2018

Snackable content on social? Here’s a Facebook Live tour of the office by our friendly team. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. And, surprisingly, they’re a massive hit on social media. Ready to buy?

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. In turn, this builds trust with the audience. . Social Media Examiner. . Social Media Examiner. . Only 55% of bloggers update old posts.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 25, 2018

Translating business concepts into Vietnamese helped me better relate to my international clients who aren't native English speakers.yet target English-speaking audiences. . . They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. Margaret Kelsey. Developer Hiring Landscape.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JUNE 19, 2017

While these experiential marketing campaigns do leverage interactive elements to generate brand awareness and reach massive audiences, they are not the norm. . . Social Media Integrations. Also, quizzes are one of the most powerful marketing vehicles to help pinpoint problems and highlight your target audience's biggest pain points.

Budget Programs 48

Budget Programs Interactive Marketing Campaigns Top of Funnel 48

SnapApp

APRIL 25, 2018

Translating business concepts into Vietnamese helped me better relate to my international clients who aren’t native English speakers…yet target English-speaking audiences. They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. Margaret Kelsey. Kristin Hillery.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

NOVEMBER 2, 2017

Content has to target your ideal audience at the right stage of the buyer’s journey. To do this, you need to identify who your audience is so content is on point with the right messaging, and promoted in the right places. . . Let’s start by identifying and understanding your target audience. . . Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Ranking Lead Scoring 96

SnapApp

APRIL 17, 2018

Without one, how do you expect your target audience to do what you need them to do? Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 There are channel-specific, audience-specific, and objective-specific best practices. CTAs are not a one-size fits all deal either.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

Without one, how do you expect your target audience to do what you need them to do? . . Research shows that call-to-actions perform better than AdWords , with the average click through rate being 3.29 There are channel-specific, audience-specific, and objective-specific best practices. Email Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . AI has seen a huge surge of investment in 2017. And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

JANUARY 13, 2017

It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? There are three critical steps to creating a content promotion plan: Analyzing the audience. Step 1: Analyze Your Audience. Full articles?

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

JANUARY 12, 2017

It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? There are three critical steps to creating a content promotion plan: Analyzing the audience. Step 1: Analyze Your Audience. Full articles?

Promotion 48

Promotion Planning Buyer Personas Autoresponders 48

SnapApp

AUGUST 1, 2017

It is a multi-step process targeting a pre-defined audience to introduce your brand as the right solution for their problems. . For example, sponsored research will create demand and leads. With 81% of consumers conducting online research before purchasing, expectations around the pre-purchase experience are at an all time high. .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

MAY 18, 2016

The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the faster you’ll reach your marketing goals. The above are just some very practical examples of interactive content – the possibilities are endless, as is the impact it can have on your audience. Easy, right?

Top of Funnel 48

Top of Funnel Content Class Marketing Funnels 48

SnapApp

JANUARY 4, 2016

To gain traction among your ideal audience, you need to diversify your tried-and-true favorites with cutting edge, interactive forms. Here’s our recipe for a strong, balanced content plan that leaves your audience engaged and entertained. . Set your sights on that number, always with quality and audience engagement in mind. .

Top of Funnel 48

Top of Funnel Peer-to-peer Paid Search Agency Multi-Channel 48

SnapApp

DECEMBER 10, 2015

Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. Building on the psychology of play, this interactive approach to demand generation motivates your leads and offers your audience a bit of fun, too. Three Factors to Motivate Your Audience.

Peer-to-peer 48

Peer-to-peer Lead Ranking Lead Scoring Content 48

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Rather than churning out short-form pieces of content, consider investing more time in longer, more in-depth pieces of content that deliver higher value to your audience.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

SnapApp

DECEMBER 14, 2016

What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences? According to our research, print may have hit bottom. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

JULY 7, 2017

This also reduces the amount of time the user has to research surgeries to determine which is best. From a marketing perspective, its purpose is to educate a certain audience about an issue. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.". BrightSpark | Social Media Strategist. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 22, 2016

Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Do you need help with planning on when to post on social media? Copywriting. Demand Gen / Lead Gen. CoSchedule.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

SnapApp

MARCH 16, 2017

To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. that marketers use to efficiently and effectively execute marketing activities, across a numbers of channels.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

JUNE 4, 2019

So, we teamed up with the research team at Databox and asked 27 marketers to share their best tip for running engaging B2B webinars—starting from planning your topic, to promoting the event. Rachel believes the topic of your webinar should be based on your audience’s interest, instead. Have a defined audience. Let’s dive in.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

SnapApp

NOVEMBER 9, 2017

By adding in engaging elements like quizzes, calculators, and interactive infographics (to name a few ideas), you can enhance your long-form content and make it even more impactful for your audience. . This is likely why 37% of marketers reported that increasing two-way communication with their audiences at scale was a top challenge. .

Webinar Metrics 48

Webinar Metrics Content Multi-Channel Opinions 48