audience social 
Paul Gillin
OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
Paul Gillin
JUNE 26, 2014
A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.
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Paul Gillin
JANUARY 2, 2015
10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec.
Paul Gillin
JUNE 18, 2013
A journalist contacted me with some questions about social media marketing that I hear quite often. What are three or four things social media marketers should do, and explain why they’re important. Identify the social media channels that your customers use – if any – and stake out at least a basic presence there.
Paul Gillin
JUNE 29, 2011
One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Over the last quarter alone, more than 500,000 people visited the online community, spending over 65,000 hours researching, collaborating and communicating with fellow engineers. It respects its audience.
Paul Gillin
DECEMBER 1, 2010
Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Social Is the Killer App. Check out the wall posts on Facebook.
Paul Gillin
MAY 27, 2010
Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? They are both the oldest form of social media and also the newest.
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