Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

APRIL 26, 2018

With this said, it’s important to ensure that you do your research and approach influencers with opportunities that are aligned to their skills, expertise and content. An influencer will want to add value to both their audience and your audience without diluting their personal brand and areas of focus.

Work Management 279

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Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. I wanted an audience—someone to interact with. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!). As a kid in the Boston suburbs, my ability to build an audience was limited. Location: Boston, USA.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

JANUARY 18, 2017

The number of martech ventures that are innovating new ways to connect brands and audiences in a digital world is measured in the thousands. ” Piyush Charkha – Audience Development at MarTech Advisor. ” Tim Hughes – Co-Founder of Digital Leadership Associates. CLICK HERE FOR A FREE TRIAL!

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

SEPTEMBER 20, 2017

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207