Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

MAY 27, 2011

The research about mobile usage does not do mobile justice. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention. We are not just on Facebook on our mobile devices. Sure, 82% of executives have a smartphone.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

MARCH 4, 2011

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Facebook is even more important to marketers. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

JANUARY 22, 2014

You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. Facebook Delivers Better ROI Than Twitter.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

FEBRUARY 27, 2013

Your focus needs to align with your audience’s focus and priority, not just your product and offering. The blog will increasingly be discovered through search and develop its own audience. Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JUNE 21, 2011

I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform?

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. Twitter may not be a social network if Facebook or LinkedIn define social networking. In doing so, Twitter is the first major social media platform that doesn’t merely extend existing connections. Views expressed are my own.

Twitter 100

Twitter Social Marketing B2B Marketing B2B 100

Digital B2B Marketing

JULY 19, 2012

Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. But how do you evaluate new potential publishers you are not familiar with?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 4, 2011

Ziff is openly disrespecting its audience. The audience it claims to serve, and without an audience, Ziff doesn’t have a business. Misleading Audience Expectations. Ziff is promising the audience, with carefully constructed marketing language, something they will not deliver. Disregard for Permission.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MAY 9, 2012

Your Audience is Mobile Business professionals live by their smartphones today. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. Will your app meet a key unmet need for your audience and give you an opportunity to become one of these 15 apps?

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JUNE 5, 2012

Has your personal experience with social media increased your perception of its marketing value? Your audience’s perspective is the only one that matters. 71% of marketers pay attention to brands’ feeds “all the time” on Facebook, versus just 23% of normal people (also known as your audience).

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

MARCH 24, 2011

For marketers that embrace putting the audience first, the solution is easy. While social sign-on case studies in B2B are limited, initial results are impressive. With social sign-on, you may not receive as much information, but you are nearly assured the information will be usable. Maybe tied to Google's social goals?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). For many B2B marketers, the data is more relevant than Facebook. Self-contained Programs.

Linkedin 100

Linkedin Media B2B Digg 100