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B2B Marketing Traction

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Where are your target audiences?

Planning 100
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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. and most are using smaller devices.

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12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Integrate Social Media into Your Marketing Plan.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Integrate Social Media into Your Marketing Plan.

SWOT 100
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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. So I started doing some research. “I have a LinkedIn question.

Linkedin 100
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6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

Increase social media connections and engagement. Find out where your people (audience, prospects, clients, customers, vendors, referral sources) are and connect to them. We provide a range of cost-effective services, from facilitating marketing brainstorming sessions to writing thoroughly-researched marketing plans.

Planning 100