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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Step one: Organic reach on social and deliverability for email. As you know, “Organic reach” on Facebook is in the low single digits. Social and email are different.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Here are some big take-aways from one of the first real academic views of social selling. Marketing.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. social media, email, and chat platforms and in a multitude of media formats, from text. audiences consume content, but also the content formats, topics, and contributors. audience.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.”. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. How do you find your most active audience? She had the answer.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Social media? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Simple—but not easy. Image credit: GreenPal. Email?

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more.

Stats 90

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. In concert, GE has developed an active, devoted following on nearly every social channel—from. where they could serve an audience and thrive. GE did not build their audience on the.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Know How to Reach your Audience. Tom Webster is a vice president of Edison Research. Good question, eh? 2. Period.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. Marketing to the online audience elite. You don’t know me. Read on.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online editorial calendar for content marketing and social media planning. 10 Best Content Research Tools. 1) Google Scholar. BuzzBlogger.

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to.

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. might follow them on Facebook, however. They’re not archived.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Stats 127

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

Tools 48

Staffing and Launching Your Content Marketing Program

in new readers via search and social. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. return on social. helpful to keep your goals focused on the audience you want to serve. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow. the social web.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers.

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” But are there cracks forming in the Facebook master plan?

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. In essence, this is what social media platforms WANT to do.

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. That’s what our research team wondered as we pored over the data from our annual content marketing survey, reported today in Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends , sponsored by Lionbridge. Missed opportunities to build an audience?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. Facebook Page :  [link]. Facebook Page :  https://www.facebook.com/IngramMicro. Think we missed one? Enjoy! 1. Honeywell.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. Create social banners. What’s the missing link?

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). Our  internal research shows that consumers spend over an hour on five different devices each day. How can you ensure that your content efforts resonate with your audience? The answer is the new  ScribbleLive Engage.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. That’s the conclusion from an extraordinary research study by University College London provided in several new books and reports. Social media is not making us more individualistic. Social media is an important catalyst to education.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” JASON FALLS , CEO,  Social Media Explorer : “Be consistently useful.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

Hubspot

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat.