Remove Audience Remove Facebook Remove Research Remove Social

Trending Sources

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Here are some big take-aways from one of the first real academic views of social selling. Marketing.

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

“Engagement” is one of the most intoxicating of social media measurements. In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. The post Research shows content engagement is disconnected from brand goals. Reach. Reaction.

Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.”. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. How do you find your most active audience? She had the answer.

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Content Methodology: A Best Practices Report

audiences in the channels. for their audience’s attention, including major publishers and media companies. relationships with their audience—and improving those relationships each day. social media, email, and chat platforms and in a multitude of media formats, from text. audiences consume content, but also the content formats, topics, and contributors. audience.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience.

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Social media? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Simple—but not easy. Image credit: GreenPal. Email?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. And much more.

Stats 90

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. Marketing to the online audience elite. You don’t know me. Read on.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. might follow them on Facebook, however. They’re not archived.

Content Marketing Playbook: Strategy and Roadmap

Identifying Your Audience 13 IV. devoted audience of over half a million monthly read- ers and commonly tops Reddit boards with ground- breaking stories about the emerging technologies GE. In concert, GE has developed an active, devoted following on nearly every social channel—from. where they could serve an audience and thrive. GE did not build their audience on the.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online editorial calendar for content marketing and social media planning. 10 Best Content Research Tools. 1) Google Scholar. BuzzBlogger.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Stats 126

Evangelizing a Content Marketing Program

by building an audience and tying your content back to. Audience — Ultimate Content Strategist Playbook: Optimization. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

Tools 44

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. That’s what our research team wondered as we pored over the data from our annual content marketing survey, reported today in Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends , sponsored by Lionbridge. Missed opportunities to build an audience?

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” But are there cracks forming in the Facebook master plan?

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. Facebook Page :  [link]. Facebook Page :  https://www.facebook.com/IngramMicro. Think we missed one? Enjoy! 1. Honeywell.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. clearly defined audience and a sense of all the gaps. opportunity to capture your audience’s attention. return on social. helpful to keep your goals focused on the audience you want to serve. the words of Joe Chernov: “[O]wning your audience. to ‘protect’ that audience from marketing’s shadow. the social web.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. Create social banners. What’s the missing link?

Meet the New Engage (and introduce your audience to awesome content)

Visually

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). Our  internal research shows that consumers spend over an hour on five different devices each day. How can you ensure that your content efforts resonate with your audience? The answer is the new  ScribbleLive Engage.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. That’s the conclusion from an extraordinary research study by University College London provided in several new books and reports. Social media is not making us more individualistic. Social media is an important catalyst to education.

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

Hubspot

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” JASON FALLS , CEO,  Social Media Explorer : “Be consistently useful.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

How Facebook changes our behavior

grow - Practical Marketing Solutions

I always find it curious when people compare our social media presence with our REAL presence in the “real world.” ” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Could Facebook manipulate political campaigns?

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.” And here is the quote from my young nephew: “Oh Facebook is dead. My friend posted on Facebook and we made fun of him. The world is transitioning from public social media to private media.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. If you are reading this post, you might have discovered it through Twitter or Facebook. In this case, Yahoo really owns the audience, not you.

10 Excellent Examples of Video Marketing on Facebook

Hubspot

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right. Be responsive.

Stats 110

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. 1. SocialBro is a social media management tool.  By attracting a relevant audience it is more likely that their network would also be a relevant audience.  How many visitors you have, how many fans on Facebook, how many Twitter followers? 

Let the market view in

Biznology

Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post?

View 81

Social Media Believe it or NOT!!!

grow - Practical Marketing Solutions

On our latest podcast episode, Tom Webster and I dug deep into the bowels of the Internet to explore some of the most amazing facts and figures from the social web. It’s social media BELIEVE IT OR NOT! The number one social network in the world (it’s NOT Facebook!). The huge slide in Facebook posting! The post Social Media Believe it or NOT!!!

Five Audiences for Social Media Marketing

Webbiquity

One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Engage them.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.