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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects,  it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

New research: An exceptional path to social selling success

grow - Practical Marketing Solutions

Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. That’s why I was so pleased to see some real research come out on this topic from Dr. Ari Lightman of Carnegie Mellon University. Here are some big take-aways from one of the first real academic views of social selling. Marketing.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. Step one: Organic reach on social and deliverability for email. As you know, “Organic reach” on Facebook is in the low single digits. Social and email are different.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. audiences. Step 1: Choose your audience.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

Research shows content engagement is disconnected from brand goals. What’s next?

grow - Practical Marketing Solutions

“Engagement” is one of the most intoxicating of social media measurements. In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. The post Research shows content engagement is disconnected from brand goals. Reach. Reaction.

The 14 Best Content Planning and Research Tools

Webbiquity

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Online editorial calendar for content marketing and social media planning. 10 Best Content Research Tools. 1) Google Scholar. BuzzBlogger.

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

Junta 42

In this episode, Robert and I discuss the results of CMI’s 2017 content marketing benchmarks report and confirm that content marketing is, indeed, all about building an audience. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals. This week’s show. Recorded live on October 3, 2016; Length: 1:08:40). based Mediatel.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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Driving economic benefits from your Alpha Audience

grow - Practical Marketing Solutions

Other research projected even higher levels of information density we will have to contend with. But there was one particular chapter that seemed to grip people and create the most conversations: “The Alpha Audience.”. This Alpha Audience is the heartbeat of our business. Activating the Alpha Audience. How do you find your most active audience? She had the answer.

I don’t know my online audience and neither do you

grow - Practical Marketing Solutions

” This man is clearly an important member of my online audience. But he’s not active on social media so I’ve never heard of him before. In fact, there is no social media analytics program on earth that would reveal his name to me because he is not engaging with me in a public way. Marketing to the online audience elite. You don’t know me. Read on.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. Facebook Page :  [link]. Facebook Page :  https://www.facebook.com/IngramMicro. Think we missed one? Enjoy! 1. Honeywell.

B2B Marketing Trends for 2016

through their own research, without talking to sales—until late in the journey. social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. Reference content can include research, surveys and guides.

How to Engage Your Audience Using Digital Advertising

Hubspot

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. But inbound marketing is a long-term play, and building a loyal audience and a constant flow of organic traffic isn't an easy task. On Facebook. On Twitter. Via LinkedIn.

UK Marketers Need to Get Back to Basics [New Research]

Junta 42

Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. That’s what our research team wondered as we pored over the data from our annual content marketing survey, reported today in Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends , sponsored by Lionbridge. Missed opportunities to build an audience?

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Which keyword research and other SEO tools are most effective? 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., Image credit: Small Business Ideas Blog.

There is no community on social media

grow - Practical Marketing Solutions

Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. might follow them on Facebook, however. They’re not archived.

What will replace Facebook? Six considerations

grow - Practical Marketing Solutions

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field. Know How to Reach your Audience. Tom Webster is a vice president of Edison Research. Good question, eh? 2. Period.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

Unless you have an audience that seeks out your content en masse, promoting your content is the only way that your audience is going to see it. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. Create social banners. What’s the missing link?

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” But are there cracks forming in the Facebook master plan?

Five Audiences for Social Media Marketing

Webbiquity

One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Engage them.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

Let the market view in

Biznology

Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post?

View 94

Meet the New Engage (and introduce your audience to awesome content)

ScribbleLive

In response to this need, 77% of B2C and 76% of B2B companies will step up content production in 2016 (according to research by  CMI and MarketingProfs ). Our  internal research shows that consumers spend over an hour on five different devices each day. How can you ensure that your content efforts resonate with your audience? The answer is the new  ScribbleLive Engage.

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

Hubspot

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. Social Media.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

Tools 31

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right. Be responsive.

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Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Affinio is an advanced audience intelligence platform that leverages the interest graph to understand today’s consumers.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. Buying a ton of Facebook ads. Facebook may now ruin that.

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. In essence, this is what social media platforms WANT to do.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. INSPIRATION.

35 experts weigh-in: How we create influence on Facebook

grow - Practical Marketing Solutions

But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” JASON FALLS , CEO,  Social Media Explorer : “Be consistently useful.

50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( GE Capitol ). They start from finding your audience and selling to them to satisfying them and keeping them satisfied. FINDING YOUR AUDIENCE. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 95% of Millennials expect brands to have a Facebook presence.