Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. That’s a mistake, as you end up limiting how your audience engages with and views your brand. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. To ensure audiences see your CTA, place it in the middle of your video. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

MAY 24, 2019

Social media. Organic vs. paid social: Which reigns supreme? Of course, not all social media promotion is created equal. In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. That’s why more businesses are turning to paid social. Your brand’s got a friend in Facebook.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Only B2B

JULY 5, 2023

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Aiming at a general audience. Watch carefully, and you’ll notice that The LEGO Movie made a series of subtle-but-smart audience positioning moves. Here, consider the platform’s audience and its content tendencies.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Adobe Experience Cloud Blog

JULY 12, 2017

In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn, and Engage. Research can be a great tool but it only captures customer feedback at one point in time. Step 3: Engage.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. This begs the question, “Is it even open to us?”

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Make sure to address the needs and pain points of your audience.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! In fact, according to hashtracking.com, there has been 1,500 tweets generated 3,672,672 impressions, reaching an audience of 626,077 followers within the past 24 hours. And thanks so much to all of our attendees for keepin’ it social. OK, back to the conference.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

6sense

JANUARY 3, 2022

To get the most out of today’s post, here’s the need-to-know: Audience Segmentation: Ground your personalization in the stuff that matters most to your revenue team and buyers. Before tailoring messages to your buyer audience, make sure to strategically segment them into groupings, such as industry, revenue, or company size. .

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. In-depth Research of Target Accounts Conducting thorough research on your target accounts is crucial for understanding their needs, challenges, and decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. Content is more subtle and cost effective.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 5, 2013

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt.

Facebook 48

Facebook Top of Funnel Marketo Content 48

Adobe Experience Cloud Blog

FEBRUARY 18, 2013

This is the absolute worst example of a Facebook Marketing Webinar that I have ever seen. I stumbled across this particular ad on Facebook and was so struck by the bullsh*t it preaches, that I was compelled to research, dissect and call them out. Generating Likes for your Facebook page is not a commodity.

Paid Search Agency 48

Paid Search Agency Facebook Ads Planning 48

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. I’ve listed each influencer and their social handles below. Want more details? Ann Handley. Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Launch Marketing

SEPTEMBER 16, 2020

With the introduction of the digital age, we have seen a rise in the number of marketing channels, tactics and strategies you can use to target your audience and an increase in the tools we use to measure the success of campaigns. Another essential reason to monitor data is to see which messages and content are resonating with your audiences.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Oktopost

NOVEMBER 18, 2020

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Digital transformation has caused a fundamental change in the way that buyers like to research and make purchases. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Front-end metrics , such as click-through-rate (CTR) and engagement ratio, tell you if your content is relatable enough to inspire action by your target audience. Social Media. Triple-digit?

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

JULY 6, 2016

Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, with the adoption of social platforms in people’s everyday lives, buyer expectations are concurrently changing. As a social media manager, these are very big wins in my book!

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Connect with your audience.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. l) Optimized Social Outreach. k) Proper Scheduling.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. However, there was no shortage of negative press for the micro-blogging social network this year. Try Facebook Lead Ads.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Contently

JANUARY 31, 2017

Research from Docalytics, an analytics and tracking company acquired by Contently in 2016, found that forms with only three fields have an average conversion rate of 25 percent, but that rate drops to 15 percent for forms with six or more fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% If not, you’re missing out on a huge audience base. Social media is now status quo in a business’ digital presence. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Marketing Insider Group

FEBRUARY 5, 2024

(Slideshare) 80% of marketers using audience segmentation report a rise in sales. Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClearVoice

NOVEMBER 2, 2018

It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Buffer

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. Now removed from the dim outlook that businesses faced at the beginning of 2018 , Facebook has and will remain an essential tool for brands’ marketing strategies moving forward. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7

Facebook 112

Facebook Research Lead Scoring Lead Ranking 112

Adobe Experience Cloud Blog

JUNE 24, 2014

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience. Before you take your digital marketing global, you need to know how your new audience is researching and purchasing products online.

Ads 48

Ads Banner Ads Marketo Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! In this blog, I’ll walk you through how to create your blog strategy from start to finish: Step 1: Understand Your Audience. Darn it, Google you win again.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Find the nearest sushi restaurant.”. Create and Promote Highly Engaging Content.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

LEADership

DECEMBER 9, 2016

Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40