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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

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30 Shocking Influencer Marketing Statistics

Zoominfo

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

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How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :). Retargeting.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Marketers need to adapt to this change and rethink their approach to SEO. Marketers need to optimize the website content for mobile devices to increase the chances of being seen higher up in SERPs. Understand Search Intent. For instance, Top-of-the-funnel: What is marketing automation? Aim for Position Zero.

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A thorough guide to Intent data marketing 2023

Valasys

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” Data on third-party intent: Some businesses sell information obtained from third-party websites to B2B marketers.

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Our Top 9 PPC Predictions for 2019

QuanticMind

Now Bing has revamped its strategy yet again , making it as easy as possible for advertisers to import their campaigns to its platform directly from Google Ads, while continuing to make improvements, and launching new features like dynamic search ads, automated bidding, and in-market audience targeting. More cross-channel marketing.

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