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How to Motivate Your Audience to Engage With Your Content


Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. Building on the psychology of play, this interactive approach to demand generation  motivates your leads and offers your audience a bit of fun, too. It can inform how your audience interacts with your content and your brand. Autonomy.

Social Media Engagement: How to Pick and Use The Right Networks

The Forward Observer

One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". For effective social media engagement, marketers need to present the right content in the right social media context. On personal networks like Facebook, people are interesting in connecting on a more personal, informal level. in a falsetto.

Brain Games: Discover the Psychology Behind Interactive Content


Constructivism explains that experiences inform our learning process, and that new information is linked to existing knowledge. It puts the user in a position not only to learn, but to engage and interact with the presented content. Were they the ones in which you were actively participating and building off of your existing knowledge? We’re glad you asked. Gamification.

Reduce, Reuse, Repurpose Content


It takes what you’ve already done, gives it a different spin and sends it back out to a fresh audience that may have missed it the first (or second or third) time around. It also allows for more people to access the same knowledge base in different ways at different points of time. Presentations * Create a presentation using SlideShare, Powerpoint or Prezi.

Blogging and culture

Buzz Marketing for Technology

Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). The French educational and political system is highly centralized and socializes the French to conform to these structures in a formal setting, which (I believe) creates a culture that is highly individualized in non-formal settings (such as facebook, etc.). Summary of feedback from my presentation. Need help on Work literacy presentation. Connecting 2 the World.

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]


They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. You are testing things all the time for clients in various industries, and you are going to have a much broader wealth of knowledge about what works and what doesn't. The entire industry of marketing is based on it. They are based on hashtags.