How to Motivate Your Audience to Engage With Your Content
DECEMBER 10, 2015
Marketers are learning to incorporate the defining aspects of games into their strategy to expand and deepen their connection to audiences. Building on the psychology of play, this interactive approach to demand generation motivates your leads and offers your audience a bit of fun, too. It can inform how your audience interacts with your content and your brand. Autonomy.
Social Media Engagement: How to Pick and Use The Right Networks
The Forward Observer
JUNE 11, 2013
One of the best predictions was " YouTube, Twitter and Facebook will merge to form one super time-wasting Web site called YouTwitFace.". For effective social media engagement, marketers need to present the right content in the right social media context. On personal networks like Facebook, people are interesting in connecting on a more personal, informal level. in a falsetto.
Brain Games: Discover the Psychology Behind Interactive Content
JULY 28, 2016
Constructivism explains that experiences inform our learning process, and that new information is linked to existing knowledge. It puts the user in a position not only to learn, but to engage and interact with the presented content. Were they the ones in which you were actively participating and building off of your existing knowledge? We’re glad you asked. Gamification.
Reduce, Reuse, Repurpose Content
JULY 10, 2013
It takes what you’ve already done, gives it a different spin and sends it back out to a fresh audience that may have missed it the first (or second or third) time around. It also allows for more people to access the same knowledge base in different ways at different points of time. Presentations * Create a presentation using SlideShare, Powerpoint or Prezi.
KM Edge: Where the best in Knowledge Management come together
Buzz Marketing for Technology
JUNE 27, 2008
KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. Knowledge Transfer in the Internet Age. Continue reading Knowledge Transfer in the Internet Age. -->. Multigenerational Knowledge Sharing: Whats in It for Me? One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Continue reading Multigenerational Knowledge Sharing: Whats in It for Me? -->. Our new KM Edge groups on LinkedIn and Facebook. KMEdge.
Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]
JUNE 23, 2011
They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. You are testing things all the time for clients in various industries, and you are going to have a much broader wealth of knowledge about what works and what doesn't. The entire industry of marketing is based on it. They are based on hashtags.